Tech Stack
Job Description, Responsibilities & Requirements
About the Position
Senior Graphic Designer - Paid Advertisement
Southern Europe / Spain, Madrid / Spain, Barcelona
Remote
We’re looking for a Senior graphic designer with strong marketing design skills to join our video team (part of a creative studio) to elevate our brand, social and paid ads video content.
Binance is the world’s leading cryptocurrency super app, serving 300+ millions of users globally with a secure platform to trade, invest, and manage digital assets. The Global Creative Team shapes how Binance shows up in the world-developing high-impact campaigns, brand systems and creative assets that communicate innovation, trust, and accessibility at scale.
Responsibilities
- Design brand and marketing assets across all digital channels: brand, social and paid
- Collaborate with the brand, creative and paid teams to ensure seamless visual continuity between brand and marketing projects
- Conceptualise and translate complex ideas (crypto, trading, investing, staking) into clear, compelling visual narratives that resonate with diverse audiences aligned with brand guidelines.
- Produce visuals and storyboards for the video team to animate and edit
- Propose, test and iterate on new design formats based on performance insights
- Establish and build relationships with cross-business partners and stakeholders
- Leverage AI tools to accelerate and enhance production (image, video)
Requirements
- 5+ years of experience as a graphic designer (agency, in-house, or startup), with a strong emphasis on marketing design.
- A strong portfolio showcasing both systematic design work (brand guidelines, component libraries, template systems, documentation) and high-quality creative execution (campaigns, paid, social, etc.)
- Experience designing for fast-paced marketing teams
- Ability to take ambiguous briefs and turn them into clear, compelling visual solutions
- Strong organizational skills and comfort juggling multiple projects with tight timelines.
- A strong portfolio showcasing exceptional brand and marketing design work, clear and strategic, creative thinking.
- Mastery of core graphic design fundamentals: typography, colour, layout, hierarchy, and composition.
Graphic Design:
- Full proficiency in Figma (including components and plugins)
- Clear understanding of animation and motion graphics principles
- Strong storyboarding / storytelling skills (preparing boards for animation)
- Strong foundation in composition, typography, and visual aesthetics
- Hands-on experience with AI tools (Higgsfield, Midjourney, Runway, Kling, or similar AI)
- A strong point of view on brand and visual storytelling
- Create and maintain reusable templates and brand assets that empower marketing, social, and cross-functional teams to move quickly without sacrificing quality
Performance expertise:
- Strong understanding of paid media algorithms and platform-specific formats
- Solid understanding of performance marketing or conversion-focused design
- Experience working with hook-driven storytelling frameworks
- Strong visual awareness and up-to-date trend sensitivity
Good to have skills:
- Animation or motion / editing experience
- Illustration or iconography experience
- UX/UI design experience
We Offer
- Opportunity to work with a leading cryptocurrency super app
- Be part of a global creative team shaping high-impact campaigns
- Remote work options
About the Company
Binance is the world’s leading cryptocurrency super app, serving 300+ millions of users globally with a secure platform to trade, invest, and manage digital assets. The Global Creative Team shapes how Binance shows up in the world-developing high-impact campaigns, brand systems and creative assets that communicate innovation, trust, and accessibility at scale.