Senior Growth Manager

About the Position

Senior Growth Manager

Mumbai, India

Join Spotify's Premium Growth India team as a Senior Growth Manager to drive subscriber growth through cultural relevance and artist-led initiatives. This role is based in Mumbai and offers a hybrid work location with flexibility to work from home.

Responsibilities

• Define and execute the Premium desirability strategy for India, using artist-led and culturally relevant initiatives to drive consideration and conversion.
• Own the artist and partner flywheel for Premium growth, evolving artist advocacy, fan experiences, and partnership programs toward measurable Premium outcomes.
• Shape and execute the Premium opportunity within existing in-person activations, including film partnerships, bespoke music events, festivals, and other relevant cultural moments.
• Partner with local Music & Podcasts, Marketing, Partnerships, and other teams to identify and activate artists, creators, and partners that can help grow Premium.
• Design and run desirability initiatives with clear success metrics, using performance data and audience behavior to understand what works and continuously improve the strategy.
• Own the fandom value opportunity for Premium end-to-end, from identifying opportunities to partnering with Product on fan-facing Premium features and experiences.
• Develop business cases and evaluate the impact of desirability, artist, and partner initiatives to inform where we invest and scale.
• Capture and share learnings that strengthen the India Premium Growth playbook, contribute to cross-regional Growth initiatives, and support adjacent growth priorities when business needs require it.
• Integrate AI-driven tools and workflows thoughtfully to improve decision-making and execution efficiency.

Requirements

• 5+ years of experience across growth, marketing, partnerships, strategy, or related roles in a digital consumer business such as streaming, music, entertainment, media, or technology.
• Strong experience with music and fandom and understand how fan communities form, what drives engagement, and how fandom can translate into measurable business outcomes.
• Understand growth marketing and connect cultural and creative ideas to measurable outcomes such as consideration, conversion, and subscriber growth.
• Experience independently owning and scaling artist-led campaigns, partnerships, live experiences, or similarly complex consumer initiatives from strategy through execution and measurement.
• Comfortable using data and audience insights to make decisions, test hypotheses, measure impact, and refine your approach.
• Work effectively across functions and can influence outcomes without direct authority, particularly when collaborating with Music, Marketing, Partnerships, Product, and other teams.
• Curious about cultural trends and user behavior in India and enjoy testing, learning, and iterating to understand what drives Premium consideration and conversion.
• Experience working directly with artists, labels, fan platforms, music or entertainment marketing, or Product teams on consumer-facing experiences can help you succeed in this role.

We Offer

• Competitive salary
• Flexible work location with hybrid work options
• Opportunity to work with a leading global music streaming service

About the Company

Spotify is a leading global music streaming service that offers millions of songs and podcasts to its users. We are committed to fostering a diverse and inclusive workplace where creativity and innovation thrive.

Apply for this job here.