Senior Lifecycle Marketing Manager

London, United Kingdom

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Hello. We’re Teya.

Teya was founded on a simple belief: local businesses deserve better.

They are the cafés, restaurants, salons, shops and entrepreneurs that bring character to our high streets, create jobs and keep communities moving. Yet for too long, financial services has made life harder for them - with clunky tools, poor support and complexity that gets in the way of running a business.

Teya exists to change that.

We’re building a financial platform for local businesses across Europe - one built around simple tools, thoughtful design and real human support. Our Members rely on us to help them run their business with confidence, and that responsibility shapes the way we work.

We move fast. We care about quality. We stay close to the detail. And we believe great performance and genuine hospitality should go hand in hand.

If you want to build meaningful products, solve real problems and make a genuine difference for local businesses, we’d love to hear from you.

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About the Position

We are looking for a Senior Lifecycle Marketing Manager to join our team in London. This role is pivotal in shaping the lifecycle marketing strategy for local businesses across Europe.

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Responsibilities

• Own Teya's lifecycle marketing strategy, defining the segmentation, channel mix, and communication architecture that scales across 9 markets and the full merchant lifecycle from lead conversion through onboarding, activation, cross-sell, retention, and win-back.
• Set the standards that the team executes against (reusable frameworks, campaign blueprints, measurement methodology, experimentation rigour) so that every campaign we ship hits a high bar consistently.
• Be the principal Braze authority, deeply fluent in Canvas orchestration, Liquid, Connected Content, segmentation, API triggers, and deliverability.
• Steer the integrations between Braze, Snowflake, Amplitude, Lokalise, and HubSpot to maximize what our data and platform can actually do.
• Identify the high-impact opportunities in the data, spotting where activation leaks, where cross-sell is being left on the table, where a journey is underperforming, and build the business case to go after them.
• Partner with Product, Analytics and Regional leaders to make sure lifecycle is embedded in product launches, pricing changes, compliance communications, and growth initiatives.
• Mentor and grow our Manager-level ICs by reviewing journey architectures, giving feedback on Braze builds, leveling up experimentation practice, and helping the team ship better work.
• Push the boundary on AI-augmented lifecycle by building Claude skills, defining agent workflows for campaign analysis, and finding ways to remove toil from the team so we can focus on strategy and creative judgment.
• Lead the measurement practice, defining how we evaluate lifecycle impact, running holdout strategies, connecting CRM performance to revenue, activation, retention, and broader business KPIs.

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Requirements

• 7+ years in CRM, growth marketing, or lifecycle marketing.
• Deep Braze expertise.
• Comfortable across all channels (email, in-app, push, SMS, WhatsApp, content cards).
• Data-fluent in a modern stack.
• Experience in multi-market environments.
• Mentoring naturally.
• Strategic mindset with a bias for action.
• Capable and curious about AI tooling.
• Commercially sharp.
• Strong copywriting instincts in English.
• Happy working from our new headquarters in Central London at least 3 days a week.

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Nice to Have

• Experience with SQL, Amplitude, and Snowflake.
• Experience in mentoring.

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We Offer

• Physical and mental health support through our partnership with WellHub.
• Work from our new headquarters, House of Teya, next to Blackfriars Bridge.
• Cycle-to-Work Scheme with allowance up to £5,000.
• 'Teya Lime' Brompton bikes free to rent from the office.
• Private Health and Life Insurance.
• Pension Scheme.
• 25 days of Annual Leave (+ Bank Holidays).
• Opportunities to travel to our different offices across Europe.
• Regular merchant experiences at our headquarters.
• Healthy office snacks and drinks.
• Flexible working hours.

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About the Company

Teya is proud to be an equal opportunity employer. We are committed to creating an inclusive environment where everyone regardless of race, ethnicity, gender identity or expression, sexual orientation, age, disability, religion, or background can thrive and do their best work. We believe that a diverse team leads to better ideas, stronger outcomes, and a more supportive workplace for all.

If you require any reasonable adjustments at any stage of the recruitment process whether for interviews, assessments, or other parts of the application-we encourage you to let us know. We are committed to ensuring that every candidate has a fair and accessible experience with us.