Senior Manager, Go-to-Market Marketing - Energy

About the Position

We are seeking a Senior Manager, Go-to-Market Marketing - Energy to lead our marketing strategy in the Energy sector, driving growth and market relevance.

Responsibilities

• Define the Energy GTM marketing strategy: Establish the long-term market vision, priority audiences, growth opportunities, value propositions, and marketing priorities across EPAM Energy businesses.
• Translate market and client insight into action: Maintain a deep understanding of Energy market dynamics, buyer priorities, competitive activity, technology trends, and emerging opportunities to inform EPAM's positioning and GTM investments.
• Develop differentiated industry positioning and messaging: Connect EPAM's technology, engineering, consulting, and transformation capabilities to the business challenges and opportunities facing executive buyers across all industry segments.
• Partner with Energy business and sales leadership on annual and ongoing business planning: Align marketing priorities, objectives, investments, and scorecards with business growth goals and strategic account priorities.
• Drive pipeline and sales acceleration: Identify priority market opportunities and orchestrate marketing programs designed to create demand, support strategic accounts, enable large-deal pursuits, and expand relationships with existing clients.
• Shape and activate the Energy portfolio: Work with industry and capability leaders to identify the offerings, solutions, and propositions with the greatest market potential and develop the GTM strategy required to take them to market.
• Orchestrate integrated GTM programs: Collaborate across thought leadership, content, campaigns, ABM, digital, field marketing, events, analyst relations, executive engagement, and sales enablement.
• Build and activate ecosystem opportunities: Work closely with partner marketing to identify opportunities for joint positioning, thought leadership, campaigns, and market activation.
• Develop industry thought leadership and market POVs: Establish EPAM's perspective on the forces reshaping Energy and create opportunities for executive-level client conversations.
• Create industry sales enablement and playbooks: Equip client teams with relevant market insight, buyer perspectives, messaging, proof points, client stories, and propositions.
• Represent EPAM externally with clients, analysts, alliance partners, and at priority Energy industry events: Strengthen EPAM's market presence and create opportunities for business development.
• Establish a data-driven approach to GTM performance: Use market intelligence, engagement, pipeline, and revenue data to assess performance, optimize investment, and continuously refine the Energy GTM strategy.
• Serve as the connective tissue across the organization: Bring together Industry, Sales, Solutions, Marketing, and Alliances around a common Energy growth agenda.

Requirements

• 10+ years of experience in B2B go-to-market marketing, industry marketing, product/solutions marketing, or market development, ideally within technology services, consulting, systems integration, or another complex B2B environment.
• Significant experience within the Energy sector, with strong knowledge including business models, market dynamics, technology priorities, and transformation agendas.
• Demonstrated ability to translate business strategy and market opportunity into actionable go-to-market marketing strategy.
• Strong understanding of Energy buyer personas and the priorities of C-suite and senior business and technology decision-makers.
• Proven experience developing differentiated positioning, value propositions, messaging, and industry narratives for complex technology and transformation services.
• Demonstrated success creating marketing strategies and programs that contribute to pipeline creation, account growth, and revenue influence.
• Experience orchestrating integrated programs across multiple marketing disciplines, including content, thought leadership, demand generation, ABM, field marketing, events, digital, and partner marketing.
• Strong executive presence and the ability to serve as a trusted marketing advisor to senior business, sales, and client leaders.
• Experience working across complex, globally distributed, and highly matrixed organizations and influencing teams without direct authority.
• Strong understanding of technology ecosystems, including hyperscalers, ISVs, and strategic alliance partners.
• A strategic, outside-in mindset combined with the ability to translate strategy into execution.
• Exceptional communication, storytelling, collaboration, and program management skills.

Work Location

• Remote
• Country: USA