Senior Manager, Marketing Intelligence

About the Position

Senior Manager, Marketing Intelligence

New York City, New York, United States

About Us

At The Knot Worldwide, we champion the power of celebration in more than ten countries around the world. Our global family of brands provides best-in-class products, services, and content to make wedding planning easier for couples around the globe. Each year, we connect more than 4.5 million users with around 900,000 global small businesses through our Vendor Marketplace.

Life at TKWW

At The Knot Worldwide, we believe in doing work that matters. We help millions of couples around the world celebrate life’s most meaningful moments, while also helping hundreds of thousands of global small business owners get discovered and scale. Life here means working alongside a team that cares deeply, not just about the work you do, but about the life you live. We prioritize employee well-being and development through meaningful opportunities for growth, and we celebrate milestones and wins in a big way.

About the Role and Our Team

The strategic and highly analytical Senior Manager, Marketing Intelligence will help shape how The Knot Worldwide plans, invests, and measures marketing performance across our global portfolio. In this role, you will serve as a trusted thought partner to Marketing, FP&A, Product, Data, and Executive Leadership by delivering forecasting, performance intelligence, and decision-ready insights that drive business outcomes.

Responsibilities

• Own global marketing forecasting and performance intelligence across key acquisition channels including Paid Media, SEO, CRM, ASO, Social, and Consumer performance.
• Serve as the centralized partner to FP&A for marketing investment planning, influencing $40M+ in global media spend allocation decisions across U.S. and international markets.
• Develop executive-ready performance narratives and top-of-funnel insights for monthly Executive Business Reviews (MBRs).
• Proactively identify risks and opportunities in marketplace performance, leading cross-functional deep dives into metric shifts and quantifying business impact.
• Build scenario planning frameworks and alternative outlooks that enable leadership to pressure-test assumptions, evaluate tradeoffs, and respond effectively to changing market conditions.
• Monitor competitive dynamics and emerging acquisition trends, translating insights into actionable recommendations for marketing strategy and investment prioritization.
• Inform marketing attribution and measurement plans in partnership with Data and FP&A partners.
• Support Board-level and executive-facing materials, delivering high rigor, discretion, and clarity in the insights that inform the company’s highest-stakes decisions.

Requirements

• 6–8 years of experience in marketing analytics, forecasting, strategy, business intelligence, FP&A partnership, or a related field.
• Deep expertise in acquisition performance measurement across channels such as Paid Media, SEO, CRM, and App growth.
• Ability to synthesize complex, cross-functional inputs into clear, decision-ready insights and executive-level narratives.
• Highly proactive in identifying risks, data integrity issues, and performance shifts, with a business-first mindset.
• Experience influencing investment decisions and strategic planning processes at scale, ideally across multi-market or global environments.
• Strong cross-functional leader who thrives as a connector across teams, building alignment and accountability across stakeholders.
• Exceptional communication, judgment, and organizational rigor, with the ability to operate effectively in fast-moving, high-visibility environments.

Work Model

This role is Together@TKWW-eligible and based near one of our office hubs. You’ll be expected to work in the office two days a week as part of our hybrid work model.

Salary

Annual salary range: $122,000 - $186,600 USD

We Offer

• Competitive salary
• Comprehensive benefits including medical, dental, retirement, and generous leave policies
• Opportunity to work in a dynamic, innovative, and supportive environment

About the Company

At The Knot Worldwide, we provide meaningful, high-impact benefits designed to support the holistic well-being of our diverse workforce and help our people thrive both professionally and personally. From physical and mental wellness to flexible time off, our programs are built around the moments that matter most.

Together@TKWW: Our Approach to Hybrid Work

Together@TKWW is designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.

Equal Employment Opportunity

The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. We comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. We expressly prohibit any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Privacy Notice

The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our Privacy Policy.