Senior Manager, Media Sales & Operations

About the Position

Senior Manager, Media Sales & Operations

We are committed to bringing passion and customer focus to the business.

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About Infront

Building the big moments - we deliver unforgettable sporting events

Infront is all about sports. Active in more than 25 sports, we cover all aspects of a successful sporting event from the distribution of media rights, sponsorship, media production, event operations through to digital solutions. If you share our passion for sport, we may just be the right fit for you.

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Responsibilities

• Responsible for sales and/or sales support of the Badminton World Federation (BWF) media rights portfolio across selected territories, including the management of existing broadcast partners and development of new commercial opportunities.
• Support the overall management of BWF properties, working closely with relevant Infront departments to ensure the property is delivered to the highest standard across sales, rights delivery, media operations, technology, production, digital, sponsorship, marketing, and client servicing.
• Coordinate with the Global Media Sales Team to support the creation and implementation of BWF sales strategies, including market-by-market planning, commercial positioning, pricing recommendations, and broadcaster engagement.
• Support or lead, as required, the management of key client relationships, including client servicing, contracting, fulfillment of contracted rights, rights delivery, operational coordination, and further development of long-term broadcaster partnerships.
• Manage and support the commercialization of broadcast sponsorship opportunities with BWF broadcast clients, ensuring all activations, proposals, and deliverables are aligned with BWF guidelines, rights parameters, and approval processes.
• Support the Director of Media Rights in developing and implementing strategic plans for BWF dark markets, with the objective of identifying future growth opportunities, new distribution models, and long-term revenue potential.
• Explore and develop new ways to commercialize the BWF property beyond traditional broadcast rights sales, including digital distribution, social content, highlights, FAST channels, betting data/audio-visual opportunities, branded content, sponsorship integration, and other emerging media models.
• Support the development and implementation of annual budgets, revenue forecasts, and strategic planning for BWF media projects in coordination with relevant internal stakeholders and the Infront Media Sales team.
• Prepare regular reporting for BWF and internal stakeholders, including sales updates, market feedback, broadcaster performance, rights delivery status, commercial opportunities, dark market development, and key risks.
• Conduct market research across relevant territories, including broadcaster landscape analysis, competitor monitoring, benchmark studies, pricing assessment, and identification of emerging platforms or alternative buyers.
• Support media-related rights-in activities, including regular reporting, client management, event servicing, onsite presence where required, and ensuring seamless delivery of BWF events to broadcast partners.
• Contribute knowledge, experience, and market insights to the continued development of the Media, Betting & Technology Team, including proposing improvements to processes, sales materials, commercial models, and client servicing approaches.
• Support the further growth of Infront’s portfolio by contributing to pitches for new rights, responses to tenders, and business development initiatives in close coordination with relevant rights-in and business development teams.

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Requirements

• 3-6 years of experience in a similar function or related fields.
• Strong understanding of the global sports industry, with specific relevance to badminton, including media rights, broadcast partnerships, sponsorship commercialization, rights delivery, stakeholder management, and event servicing.
• Demonstrable knowledge of the badminton media landscape in selected territories, including broadcasters, digital platforms, agencies, national associations, confederations, and other key stakeholders within the badminton ecosystem.
• Familiarity with drafting, reviewing, and navigating media rights contracts, including badminton-specific rights packages, broadcast obligations, territorial rights, digital rights, sponsorship restrictions, approval processes, and rights delivery requirements.
• Proven working relationships and an established network across broadcasters, agencies, rights holders, sponsors, sports governing bodies, and/or badminton stakeholders would be highly advantageous.
• Experience in supporting or delivering international sporting events from a media standpoint, preferably badminton events, including broadcaster servicing, onsite coordination, rights delivery, production support, and stakeholder communication.
• Understanding the international badminton landscape, including the BWF ecosystem, major events, leading athletes, member associations, commercial partners, fan engagement trends, and market dynamics, would be a strong plus.
• Previous experience with a broadcaster, rights holder, agency, federation, national association, or sports organization involved in badminton or Olympic sports would be preferred.
• Ability to analyze badminton market trends, conduct territory-specific benchmark studies, identify new commercial opportunities, and support the development of growth strategies across established, developing, and dark markets.
• Strong communication, coordination, and relationship management skills, with the ability to work effectively across internal departments, BWF, broadcasters, agencies, sponsors, and other badminton stakeholders.
• Strong attitude towards quality, excellence in delivery, and ‘client-first’ thinking.
• Ability to work under pressure and meet tight deadlines.
• Excellent time management and capacity to handle multiple concurrent projects and responsibilities.

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We Offer

• Hybrid work arrangements to support work-life balance.
• A supportive and team-oriented culture that encourages innovation and idea sharing.
• Continuous learning opportunities through training programs, workshops, and external events.
• Competitive compensation package with performance bonuses and benefits.
• Comprehensive employee benefits, including medical insurance, annual leave, and loyalty bonus.

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About the Company

Connecting fans and consumers to the greatest sports events, Infront offers everything an event or commercial partner needs to be successful. With a team of around 800 experts working from 40 offices across 17 countries around the world, Infront is equipped to tackle any challenge – be it innovative digital solutions, world-class event operations, international media rights distribution, sponsorship sales and activations, or cutting-edge media production. Headquartered in Switzerland, Infront is passionate and #AllAboutSports.

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Are you ready to actively shape and elevate every aspect of the sports industry? Combine your passion for sports with a fulfilling career in our team of talented, motivated, and dedicated team members.

We look forward to receiving your online application and exploring the possibility of you joining our team.

Infront is an equal opportunities employer.

Locations: Infront Pan-Asia - Singapore

Department: Media Sales

Employment type: Hybrid

Work type: Permanent