Senior Manager, Planning

About the Position

Senior Manager, Planning

Kuala Lumpur, Malaysia

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Reporting of the Role

This role reports to: Director of Planning

Best Things About the Job

• Opportunities to explore creative media buys, forward-thinking innovation, and different aspects of media planning.
• A position where you are encouraged to be outspoken to ensure media is prominent and meaningful during client conversations.

Responsibilities

• To be a strategic partner for a portfolio of clients within the FMCG practice.
• Understand the client’s market position to develop and present optimal communication solutions against all briefs.
• Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs.
• Develop and build relationships with clients, be the trusted advisor on account requirements.
• Work with media partners across different platforms for ideation, negotiation, and implementation.
• Work with internal specialist resources and group resources.
• Work with the team on competitive reporting and analysis.
• Facilitate cross-team learning and knowledge sharing.
• Mentoring the team and work with them on KPIs and performance appraisals.

Requirements

• Minimum 10 years of total working experience and significant years of experience in a media planning role.
• Exposure within the FMCG remit or relatable consumer goods background would be advantageous.
• Knowledge and passion for digital marketing: digital display, digital branding, digital direct response, SEM, video & mobile.
• Ability to harvest vast amounts of information, news, data, and research and distill the most important/relevant information for your accounts and their clients.
• Ability to influence with sound data analysis and showcasing understanding of an end-to-end consumer journey.
• Good knowledge of planning metrics including MMM, MMR to name a few.
• Leadership skills demonstrated by self-confidence, good judgment, sound decision-making, empathic listening, flexibility, self-motivation, and ability to challenge the status quo.
• Team player demonstrated by the ability to receive and provide feedback professionally, thrive, and collaborate in a cross-functional environment.
• Strive for excellence demonstrated by setting high standards for yourself and others, committed to continuous improvement, and deliver results despite constraints.
• Relationship skills and aware and respectful of diversities.

We Offer

• Competitive salary
• Professional development opportunities
• A dynamic and inclusive work environment

About the Company

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

For more information, visit wppmedia.com.

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