Senior Manager, Planning

About the Position

Senior Manager, Planning

Ho Chi Minh City, Vietnam

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

The Senior Manager, Planning, will lead the strategic direction for key client accounts, driving innovation and ensuring planning excellence. You will be a trusted advisor to clients, responsible for delivering integrated media solutions that drive business results and managing a team of planning professionals.

• Lead the development of overall campaign strategy, planning, and post-campaign reviews for your set of brands.
• Serve as the primary strategic contact for clients, leading presentations and discussions on media strategy.
• Set viable objectives and KPIs, and develop measurement methodologies against all briefs.
• Provide strategic guidance and direction to the planning team, fostering their professional growth.
• Develop and follow best practices and processes for media planning & operations.
• Identify opportunities for innovation and drive the adoption of new media platforms and technologies.
• Manage key client revenue and profitability, contributing to business growth.

Responsibilities

• Lead the development of overall campaign strategy, planning, and post-campaign reviews.
• Serve as the primary strategic contact for clients.
• Set viable objectives and KPIs.
• Provide strategic guidance and direction to the planning team.
• Develop and follow best practices and processes for media planning & operations.
• Identify opportunities for innovation.
• Manage key client revenue and profitability.

Requirements

• Minimum 5-7 years of work experience in a media agency, client-side, or media owner capacity.
• Strong digital and integrated planning background with a strategic and commercial outlook.
• Proven ability to lead and develop a team of planners.
• Extensive experience managing multiple projects and integrating large-scale campaigns.
• Excellent client management skills with a track record of building strong relationships.
• In-depth understanding of the industry, business, brands, and consumer trends.
• Highly evolved presentation, negotiation, and communication skills.

Skills

• Core Skills:

  • Digital planning
  • Integrated planning
  • Team leadership
  • Media strategy
  • Client management

• Secondary Skills:

  • Presentation skills
  • Negotiation skills
  • Communication skills
  • Industry understanding
  • Business understanding

We Offer

• Opportunities to grow within the global WPP Media & WPP networks.
• Variety of employee resource groups and frequent in-office events.
• Commitment to fostering a culture of respect and equal opportunity.
• Accommodations and flexibility for candidates with specific needs.

About the Company

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.