Senior Manager, Strategy, India
Primary stack
Job description
About the Position
Senior Manager, Strategy, India
Gurgaon, India
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About the Role
The Strategy group is focused on unlocking client business growth by developing audience, category, market, and media insights. Key responsibilities include using audience and media tools to identify insights, translating them into media strategy and go-to-market recommendations, and working closely with planning and activation teams to develop responses to campaign and business briefs.
This will be a dedicated strategy role for one of WPP Media’s top global clients: Google. The role will independently lead strategy for an assigned business, while also contributing to larger brand, cross-business, and portfolio-level strategic projects in partnership with the wider strategy team.
Responsibilities
- Use tools such as TGI, WPP internal platforms, and GWI to analyze audiences, media behavior, affinities, and consumption patterns.
- Translate findings into actionable strategic implications.
- Meet the key client on your independent brand and establish a 1:1 rapport regarding strategic requirements.
- Understand how a strategy moves from audience and business insight into planning to buying to partnership to activation and so on, and proactively identify where strategic inputs can improve the final media recommendation.
- Independently manage defined strategic assignments and develop strategic responses to client requirements and briefs.
- Contribute meaningfully to Brand AOPs, quarterly planning, and campaign strategy by bringing together audience data, category dynamics, competitive activity, and media behavior.
- Create integrated channel recommendations across digital and offline media.
- Develop point-of-view documents and strategic narratives on relevant audience, category, platform, and media trends.
- Partner with various teams to ensure the strategic recommendation is reflected consistently in channel architecture, media roles, and campaign execution.
Requirements
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Mandatories
- 4-6 years relevant experience in a media agency with at least one exposure to the tech/smartphone category.
- Hands-on working knowledge of TGI and GWI is mandatory. Candidate should have personally used these tools for audience/media analysis rather than only consumed outputs prepared by research or planning teams.
- Ability to clearly articulate the role of both online and offline media channels and how they can work together within an integrated media strategy.
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Skills
- Hands-on expertise in tools like TGI, GWI, Comscore.
- Strong understanding of audience segmentation, media consumption analysis, affinity analysis, reach/penetration analysis.
- Proven contribution to Brand AOPs, quarterly business reviews with senior client stakeholders.
- Ability to work with multiple data sources and reconcile different signals into one clear strategic recommendation.
- Strong communication, presentation, and strategic storytelling skills.
- Strong problem-solving and critical-thinking skills.
We Offer
- Competitive benefits including medical, group retirement plans, vision, and dental insurance.
- Significant paid time off.
- Preferential partner discounts.
- Employee mental health awareness days.
- Opportunities to grow within the global WPP Media & WPP networks.
- Hybrid work approach with teams in the office around four days a week.
About the Company
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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