Senior Manager, Tutor Brand

About the Position

Senior Manager, Tutor Brand

Location

Barcelona, Spain

Employment Type

Full time

Location Type

Hybrid

Department

Brand

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About the Position

At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact.

We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale.

Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day.

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About the Role

We’re looking for a Senior Manager, Tutor Brand / Supply Comms to build and elevate the Preply brand within our global tutor community.

This is a long term brand building role focused on shaping how tutors perceive, experience, and advocate for Preply. You will define the narrative for our tutor audience and lead high impact initiatives that strengthen trust, pride, and professional identity within our community.

This is not a supply acquisition or performance marketing role. Instead, you will focus on strategic positioning, community storytelling, educational content initiatives, and long term reputation building for Preply as the best place for tutors to grow their careers.

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Responsibilities

Tutor Brand Narrative and Positioning

• Own and evolve the brand narrative for our tutor community together with the Supply Engagement team
• Ensure we are seen not just as a platform, but as a long term partner in tutors’ professional growth.
• Clarify and articulate Preply’s value proposition for tutors across different personas and maturity stages.
• Ensure consistency between what we promise tutors and what they experience.

Educational and Thought Leadership Initiatives

• Develop long term content initiatives that elevate tutors professionally, such as educational content channels, expert series, learning formats, and video programs.
• Build scalable content ecosystems that position Preply as a leader in online education
• Partner with educators and internal stakeholders to create meaningful, high quality educational content.
• Identify strategic opportunities to build credibility among educators globally.
• Own budget and vendor relationships: agencies, tutor ambassadors supporting tutor-facing content.
• Shape how Preply talks to tutors about AI’s role in teaching, translating our human-led, AI-enhanced vision into content that builds tutor confidence rather than anxiety about their professional relevance.
• Define and own success metrics for the tutor brand, such as tutor trust/NPS, retention among top-tier tutors, and reach and engagement of thought-leadership content.
• Partner directly with Supply/Tutor Success teams on major narrative moments and strategic bets.

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Requirements

• 10 + years of experience in brand comms aimed at partner marketing in a fast paced/ tech environment
• Excellent written and verbal communication skills with a sharp eye for clarity and tone
• Strong strategic storytelling and positioning skills
• Experience building long term brand initiatives, not just short term campaigns
• Ability to think in formats and ecosystems such as content channels, series, and education programs
• Deep understanding of community building and professional identity
• Strong cross functional collaboration skills
• Track record of driving brand impact at scale through influence rather than headcount, comfortable owning outcomes without a direct-report team
• Working understanding of LLMs and generative AI, both as an optimization of the content that we produce, and as a tool to scale content production (drafting, localization, personalization) without losing quality or voice

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We Offer

• An open, collaborative, dynamic and diverse culture;
• A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development;
• A competitive financial package with equity, leave allowance and health insurance;
• Access to free mental health support platforms;
• Access to Gympass-partnered wellness and gym centers to promote and support well-being and physical health;
• The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).

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About the Company

Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.