Senior Manager, Web Strategy and Performance

About the Position

Nitro is seeking a commercially minded Senior Manager, Web Strategy & Performance to own the performance of our global web experience and drive measurable improvements in conversion, pipeline, and revenue.

About Us

A global SaaS leader for seamless digital document workflows, Nitro offers a suite of solutions for PDF, eSigning, identity verification, and analytics supported by a best-in-class customer success and change management team. With more than 3 million licensed users and 13,000+ business customers across 157 countries, we serve 67% of the Fortune 500.

Responsibilities

Web Conversion Strategy & Performance

• Own and evolve Nitro's web strategy with a primary focus on conversion performance across all key acquisition and revenue funnels.
• Define and manage website KPIs including visitor-to-lead conversion, trial and demo conversion, landing page performance, funnel progression, eCommerce revenue, and pipeline contribution.
• Identify friction points and opportunities across the digital customer journey and prioritize initiatives based on business impact.
• Develop and maintain a roadmap for conversion optimization and website performance improvements.
• Champion a customer-centric approach grounded in qualitative and quantitative research into customer intent and behavior.
• Collaborate with Product Marketing, Demand Generation, Brand, Product, UX, and Engineering teams to deliver cohesive digital experiences.

Conversion Rate Optimization (CRO)

• Lead the company’s experimentation and testing strategy across web properties.
• Design, execute, and analyse A/B and multivariate tests to improve conversion rates and user engagement.
• Translate behavioural analytics, customer insights, and funnel analysis into actionable optimization initiatives.
• Drive continuous improvements in messaging, CTAs, page layouts, forms, onboarding flows, and content experiences.

Paid + Organic Performance Alignment

• Partner closely with the Performance team to ensure landing page strategy, conversion tracking, and funnel measurement are tightly aligned with paid acquisition programs.
• Own the connection between paid traffic quality and web conversion efficiency, bridging the gap between cost-per-click and cost-per-SAO.
• Ensure that web experiences support, reinforce, and improve the performance of paid campaigns across all channels.

eCommerce Conversion

• Partner with the eCommerce team to optimize self-serve conversion flows including trial-to-paid conversion, pricing page performance, and checkout funnel efficiency.
• Bring a PLG (product-led growth) lens to how the web experience supports and accelerates the self-serve revenue line.

SEO & AI-Driven Discovery

• Partner with SEO and content teams to improve organic visibility, engagement, and conversion quality.
• Ensure technical and on-page optimization initiatives align with broader conversion and acquisition goals.
• Understand AI-driven website discovery and optimize how the company structures, presents, and measures content.
• Evaluate traffic quality across all acquisition sources and prioritize by conversion efficiency and ROI.

Analytics & Insights

• Own web performance reporting and deliver actionable insights to executive stakeholders and the wider GTM team.
• Utilize tools such as GA4, Looker, HubSpot, Hotjar, Optimizely, or similar platforms to monitor and improve performance.
• Build dashboards and executive reporting frameworks that connect web performance to pipeline and revenue outcomes.

Requirements

• 10+ years of experience in web strategy, digital performance, growth marketing, CRO, or digital experience.
• Proven success driving measurable improvements in website conversion performance, digital funnel efficiency, and revenue growth from web.
• Strong experience within SaaS, B2B technology, subscription, or digital commerce environments.
• Deep understanding of CRO, web analytics, SEO, UX principles, digital experimentation, and funnel optimization.
• Strong analytical and problem-solving capabilities with the ability to translate data into strategic recommendations.
• Experience with platforms such as GA4, HubSpot, Looker/Tableau, Optimizely/VWO, and CMS platforms.
• Excellent stakeholder management and executive communication skills.
• Familiarity with PLG (Product-Led Growth) or hybrid sales/self-service models.
• Experience managing enterprise-scale websites with global audiences and multilingual content.

We Offer

• Hybrid Work: Our team embraces the hybrid work model, appreciating its blend of flexibility and structure. We combine three days of in-person collaboration at our global offices in Toronto, Dublin, Antwerp, Porto, and Melbourne with the convenience of two days of remote work each week.
• Benefits: Nitro provides all employees with a comprehensive benefits package that includes health insurance, dental and vision coverage, and wellness perks. We also offer pension/401k matching, along with many other country-specific benefits.

About the Company

Nitro strongly encourages applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. We provide an accessible candidate experience and invite you to request any accommodations or adjustments throughout the interview process and beyond.

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