Senior Marketing Associate - Retention 資深會員經營專員
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About the Position
Senior Marketing Associate - Retention 資深會員經營專員
Taipei
City Teams – Taipei / Full-time / On-site
We are seeking a talented Senior Marketing Associate - Retention to join our team in Taipei, focusing on member retention and growth.
Responsibilities
- Plan and execute member retention strategies based on user frequency and behavior to enhance repurchase rates and usage frequency.
- Analyze user profiles, consumption behavior, and product usage to segment users, identify needs and opportunities, and develop precise marketing strategies.
- Plan and execute dormant user recall strategies to increase the return rate of lost users and achieve monthly member recall targets.
- Manage Lalamove Rewards member operations and related activities, plan member growth strategies, and improve member participation, point redemption rates, and member numbers.
- Track member activities and marketing project effectiveness, analyze key indicators such as ROI, and continuously optimize activity strategies and resource allocation to ensure marketing investment benefits.
- Collaborate with the Hong Kong headquarters and regional teams to share user insights and marketing effectiveness, and jointly promote member management-related projects.
Requirements
- Data Analysis and Insight: Possess data sensitivity, able to find insights from member and marketing data, and convert them into specific management and optimization plans.
- Member Management Mindset: Understand user needs and consumption behavior, think about repurchase, retention, and member management strategies from different usage scenarios.
- Proactive and Execution: Able to independently plan and promote projects, proactively discover problems and propose solutions, and ensure goals and schedules are met.
- Creativity and Market Sensitivity: Interested in e-commerce, digital marketing, and market trends, able to convert market observations into innovative member management practices.
- Communication and Collaboration Skills: Able to effectively collaborate with internal teams and regional partners, clearly express ideas, and drive project implementation.
We Offer
- Monthly salary: 47,000 - 58,000 TWD (salary determined by ability).
If you love challenges, desire growth, and want to shine in the digital logistics field, join us! Together with Lalamove, let's create a better logistics future!
About the Company
Lalamove respects your privacy and is committed to protecting your personal data. This Notice will inform you how we will use your personal data, explain your privacy rights, and the protection you have by law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.com/zh-tw/candidate-privacy-notice
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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