Tech Stack
Job Description, Responsibilities & Requirements
About the Position
Senior Marketing Manager
Bulgaria, Georgia, Ukraine
Employment Type: Full-time, Remote (B2B / Self-employed)
Project: Commpeak
About Commpeak
Commpeak is a leading cloud communications platform that helps businesses connect with customers through voice, messaging, and omnichannel communication solutions. Trusted by global businesses, we combine innovative technology with a data-driven approach to help companies scale their customer engagement.
About the Role
We’re looking for a Senior Marketing Manager to become our first in-house marketing expert, fully embedded within the Product team. This is a hands-on role with high ownership, where you’ll be responsible for driving marketing strategy and execution across acquisition, conversion, and retention.
Responsibilities
- Own and execute marketing initiatives across SEO, GEO, PPC, and brand marketing.
- Build, manage, and optimize paid campaigns across Google, LinkedIn, Bing, and other relevant platforms.
- Monitor daily performance metrics, including spend, leads, sign-ups, and conversions.
- Conduct SEO audits and drive improvements from analysis to implementation.
- Lead A/B testing and conversion rate optimization initiatives.
- Partner with Sales to improve lead quality and with Customer Success to increase LTV and reduce churn.
- Brief and collaborate with Content and Design teams on campaign assets and experiments.
- Report on marketing performance, ROI, and key initiatives to stakeholders.
- Propose new growth initiatives and execute them autonomously.
Requirements
- 5+ years of B2B marketing experience.
- Experience working in companies with 100+ employees.
- Proven ownership of marketing budgets and performance reporting.
- Strong hands-on expertise in: SEO, PPC, GEO (Generative Engine Optimization) (mandatory)
- Strong analytical mindset with experience in A/B testing, funnel optimization, and ROI measurement.
- Excellent cross-functional communication skills.
- Experience working closely with Product, Sales, and Customer Success teams.
Tools & Platforms
- Google Ads
- LinkedIn Ads
- Google Analytics
- Google Search Console
- SEO and performance analytics tools
Strong Plus
- Experience in the VoIP, telecommunications, or voice-tech industry.
- Experience being the first or sole marketing hire in a growing company.
Primary Metrics
- LTV
- Marketing ROI
Supporting Metrics
- CAC
- Conversion rates
- Funnel performance
- Lead quality
- Customer retention and churn
We Offer
- Fully remote work environment.
- B2B / self-employed cooperation model.
- Accounting assistance and support.
- Company-provided equipment.
- Budget for courses and professional development.
- Team events and workshops.
- Strong HR support and people-first culture.
Growth Opportunity
Once you’ve demonstrated impact, you’ll have the opportunity to hire and mentor a Junior Marketing Manager and help build the marketing function.
Hiring Process
- Recruiter Screen
- Interview with Head of Product
- Skills Assessment
- Final Interview with the Co-founder and the Team
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