Senior Marketing Manager
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Nice to have's
Job description
About the Position
We are seeking a Senior Marketing Manager to join our software development company, Jappware, in Kyiv, Ukraine. This role is pivotal in shaping our marketing direction and driving business growth through strategic marketing initiatives.
About the Role
As our Senior Marketing Manager, you will take ownership of Jappware’s marketing direction and day-to-day execution. You’ll work closely with company leadership, Sales, HR, and external specialists to understand where the business is heading and translate that direction into a practical marketing strategy.
Responsibilities
- Develop and execute Jappware’s marketing strategy and roadmap in line with our business goals and vision.
- Define marketing priorities, KPIs, and ways to measure business impact.
- Evolve our brand positioning, messaging, and market presence.
- Work closely with Sales to align marketing activities with business development and customer needs.
- Research our market, competitors, target audiences, and industry trends and turn insights into actionable initiatives.
- Plan and execute integrated campaigns across LinkedIn, email, website, content, events, and paid channels.
- Coordinate content creation - including case studies, articles, landing pages, social media content, presentations, and sales enablement materials.
- Own marketing analytics and reporting.
- Manage marketing budgets, vendors, freelancers, and external specialists.
- Build and improve marketing processes, workflows, and documentation.
- Experiment with new marketing technologies, AI tools, and approaches.
- Coordinate and develop junior marketing team members and external contributors.
- Regularly communicate marketing progress, results, insights, and recommendations to leadership.
Requirements
- 5+ years of experience in marketing, preferably in B2B, IT, technology, SaaS, or software development.
- Strong understanding of B2B marketing and the connection between Marketing and Sales.
- Experience developing and executing marketing strategies, not only individual campaigns.
- Strong analytical and data-driven mindset.
- Excellent communication and stakeholder management skills.
- Strong writing and editing skills with a clear professional B2B tone.
- Hands-on experience with tools such as GA4, CRM, marketing automation, analytics, and campaign tracking platforms.
- Experience managing external vendors, freelancers, or agencies.
- Previous experience mentoring, coordinating, or leading other people is a strong plus.
- Excellent organizational skills and attention to detail.
- Upper-Intermediate English or higher.
- Willing to work from the office at least 3 days per week
We’ll Especially Value Your Ability To:
- Turn a business vision into a clear marketing plan.
- Connect marketing activities to real business outcomes.
- Make decisions, test hypotheses, and learn from results.
- Challenge existing approaches when you see a better way.
- Be equally comfortable discussing strategy and getting your hands dirty with execution.
We Offer
- Ownership of Jappware’s marketing direction.
- Direct access to company leadership and the opportunity to influence business decisions.
- The chance to shape our positioning and brand from the inside out.
- Direct impact on company visibility, sales, and growth.
- Freedom to experiment with new ideas, tools, and approaches.
- Opportunity to build and develop the marketing function and grow into a Marketing Lead role.
- Flexible working hours and a remote-friendly environment.
- 20 paid vacations and 15 sick leave days.
- Quarterly budget for learning & development activities.
- Team events, workshops, and internal tech meetups.
- IT Club membership.
About the Company
At Jappware, we believe technology is more than just code - it’s a powerful tool to bring ideas to life, solve real problems, and create meaningful impact. We are a software development company partnering with global clients to build digital products across Cybersecurity, FinTech, E-commerce, Logistics, Insurance, and LegalTech.
Our Mission:
To build innovative software in trustworthy partnerships. We aim to become a reliable and forward-thinking technology partner, helping businesses grow through innovation and mutual trust.
Our Values
- Trust - Every successful partnership is built on openness, honesty, and sincerity.
- Openness - We encourage people to share ideas freely and foster transparent communication.
- Partnership - We treat our clients’ and teammates’ goals as our own.
- Proactiveness - We act ahead of possible outcomes and anticipate challenges to deliver the best results.
Social Responsibility
At Jappware, we stand with our people and our country. We proudly support Ukraine’s resilience, innovation, and global contribution to the IT community. Through donations, volunteering, and social initiatives, we help strengthen our local communities and the nation’s future.
Jappware stands with Ukraine 🇺🇦 - Glory to Ukraine!
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Responsible Recruiter: Marta Krasnonosova
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Jappware provides high-quality custom software development, integrated and dedicated teams based on the client's care needs.