Vice President of Marketing

About the Position

We are seeking a Vice President of Marketing with 7+ years of experience in IT or tech services to lead our marketing strategy and drive business growth in Poland.

About the Project

Klika Tech is scaling, and we are looking for a VP of Marketing to take full ownership of how marketing drives business growth. This is a strategic leadership role that comes with a real mandate: define the strategy, build the function, and be directly accountable for results. You will work as a part of the executive team, have direct influence on company positioning and revenue pipeline, and shape a scalable marketing approach from the ground up. The work spans complex domains – from AI-powered solutions to established engineering services – so the ability to turn technical depth into clear market positioning matters here. If you have been running marketing end-to-end and are ready for a seat where your decisions move the business – this is that role.

Responsibilities

• Define and own the company’s marketing strategy, positioning, and go-to-market approach.
• Build and scale a demand generation engine focused on attracting B2B clients through inbound, SEO, content, and digital campaigns.
• Drive pipeline contribution by aligning marketing closely with sales – focus on lead quality, not just volume.
• Navigate and market AI and emerging technology trends in a way that speaks to clients’ business goals and drives real interest across industries.
• Monitor competitors, perform ongoing market analysis, and adjust positioning accordingly.
• Implement and own marketing automation to support lead nurturing and funnel efficiency.
• Define and track key performance metrics: CPL, conversion rates, pipeline contribution, CAC, and ROI.
• Manage company presence and lead generation through industry platforms and catalogs (e.g. Clutch, GoodFirms, etc.).
• Develop and optimize landing pages, lead magnets, CTAs, and conversion funnels.
• Create and maintain marketing content that supports sales: service pages, case studies, and articles.
• Manage and coordinate external vendors and contractors effectively.
• Document marketing processes, playbooks, and performance frameworks.
• Build and grow the marketing team as the function scales.

Requirements

• 7+ years of experience in marketing, in IT or tech services companies.
• Proven experience owning marketing end-to-end – strategy, execution, and measurable results.
• Strong track record in B2B client acquisition and lead generation.
• Deep hands-on expertise in SEO, digital marketing, and content strategy.
• Ability to translate complex technical services into clear and compelling value propositions.
• Experience working with websites, content management systems, and analytics platforms.
• Strong analytical and result-oriented mindset with confidence working with KPIs and attribution.
• Experience working closely with sales and leadership teams.
• Excellent written and verbal communication skills in English (C1 level or higher).

Nice to Have

• Experience building or scaling a marketing function from an early stage.
• Engineering background in cloud or IoT domains.
• Experience managing a marketing team or growing one from scratch.

We Offer

At Klika Tech you'll be part of a culture built on respect and collaboration - one that recognizes the unique talents and strengths of everyone on the team. We're proud of the differences that make us all unique and we support unity, acceptance and equal rights for all. Diversity and inclusion among our employees are critical to our success as a global company. Klika Tech is proud to be an equal opportunity employer.

About the Company

Klika Tech is an IoT & cloud product and solutions award-winning development company headquartered in the U.S. with development and management locations across North America, Europe, and Asia. Innovation is critical to our success, and that includes ensuring that our Individuals are empowered to grow.

Locations

• Wroclaw, Poland
• Krakow, Poland
• Gdansk, Poland

How We Hire

• Application Feedback: 4 business days
• Recruitment Call Duration: 30 mins Feedback: 1-3 business days
• Tech Interview Duration: 1:45 hours Feedback: 2-4 business days
• Project Interview Duration: 1 hour Feedback: 2-4 business days
• Job Offer Duration: 30 mins

After receiving your resume it will be reviewed by our team to see if your experience and skills match our vacancies, don't worry it's in good hands.

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Send Your CV – Let’s be in touch! Also you can write to our HR managers if you have any questions.