Senior Marketing Manager - Subscriptions

About the Position

Senior Marketing Manager – Built Environment Portfolio

Reports to: Marketing Director

Brands: Built Environment Brands (Planning Resource, Partnerships Bulletin, P3 Bulletin, DCP and COMPASS Online)

The Role

We are seeking a strategic, commercially savvy Senior Marketing Manager to lead the marketing efforts for our prestigious Built Environment brands. This portfolio sits at the intersection of policy, Planning News, Appeals, Infrastructure, and sustainability, featuring market-leading brands like Planning and DCP. Reporting directly to the Marketing Director, you will be responsible for defining the marketing strategy, driving high-value subscription growth, and managing a direct report to ensure flawless execution across the portfolio.

Responsibilities

Strategic Leadership & Revenue Growth

• Strategy Development: Create and oversee the annual marketing strategy for the portfolio, aligning with the Marketing Director’s vision to hit ambitious growth targets.
• Subscription Model Excellence: Optimise the customer lifecycle, from acquisition and lead generation to retention and renewal, within a high-value subscription framework.
• Commercial Drive: Partner with Sales and Editorial leads to identify new revenue streams, including bespoke reports, premium data tools, and events.

Brand & Market Positioning

• Resource Allocation: Manage the marketing budget for the portfolio, ensuring optimal spend across channels to achieve the highest possible ROI.
• Market Intelligence: Stay ahead of trends in the environmental and renewable sectors to ensure our brands remain the "must-have" resource for professionals.
• Multi-Brand Oversight: Maintain the distinct identity and value proposition of the portfolio, ensuring tailored messaging for private developers, Local authorities, and consultants within the sector.

Data & Optimisation

• Funnel Analysis: Utilise advanced analytics to track the marketing funnel, providing the Director with regular insights into performance and market penetration.
• Testing & Innovation: Lead a culture of testing (A/B testing, landing page optimisation) to constantly improve conversion rates.

Requirements

• Proven Track Record: Significant experience in a marketing role, ideally within B2B or a large-scale subscription model.
• Leadership Experience: Previously managed at least one direct report and know how to delegate effectively while maintaining high standards.
• Commercial Acumen: Motivated by numbers and have a clear understanding of how marketing activity translates into bottom-line revenue.
• Sector Interest: A passion for or understanding of the environmental, sustainability, or renewable energy landscape is highly desirable.
• Tech Stack: Expert-level knowledge of CRM (e.g., Salesforce), Marketing Automation, and Analytics tools.

We Offer

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
• Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
• Generous contributory pension scheme
• Health Cash Plans: Coverage for medical expenses, dental care, optical services, and more

About the Company

Haymarket Media Group values its people and strives to shape a better future with remarkable content. From paid content and subscription services to integrated advertising and content marketing packages, we deliver market-leading branded experiences that inspire great decisions. From data and digital information solutions to live events, awards, and professional education services.

Working here means being part of a commitment to shaping a better future. As a proudly Certified B Corp™, we are part of a global movement of businesses acting as a force for good. Haymarket Impact is focused on making a positive difference globally, guided by the United Nations Sustainable Development Goals and intertwined with an unwavering commitment to equity, diversity, and inclusion.

We invest heavily in our people. From professional development and internal training to mentorship and coaching. Our certified Disability Confident status has fostered an environment where all employees feel supported, valued, and can ask for workplace adjustments without fear of judgment.

Our valuable partnerships for good globally mean colleagues are always up for taking on a new charitable challenge, utilise their volunteering day, and go out of their way to support their local communities.

We know how important a healthy work-life balance is too. Our flexible hours and hybrid working model means employees are expected to be in the office at least three days a week and can work remotely for the remaining two. This means we thrive together when we collaborate in person, fostering stronger connections and creativity, but still allowing for flexibility outside of those times.

As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, or disability. In line with our dedication to fairness and transparency, we are also proud to be a We Show the Salary employer, pledging to always include pay details on our job adverts.

Join us and be part of award-winning teams and a culture that is truly unique - a place to grow, feel inspired, build a brilliant career, and make a difference.

If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at [email protected].