Senior Marketing Manager/Director, Payments & Merchant Growth

About the Position

Senior Marketing Manager/Director, Payments & Merchant Growth

Shanghai, China / Shenzhen

Marketing – Growth

Full-time Employee

Hybrid

We are seeking a dynamic and results-driven Marketing Manager to spearhead the marketing and growth initiatives for our core payments business. You will be the catalyst for user acquisition and engagement, crafting compelling marketing strategies and forging powerful partnerships to expand our merchant network and solidify Coins.ph as a top-of-mind payment solution.

Responsibilities

• Develop and execute innovative 360° marketing plans to drive user adoption and transaction volume for Coins.ph's payment products (e.g., QRPH, WebPay).
• Identify, onboard, and manage strategic relationships with key merchants, billers, and telco partners. Design and implement high-impact co-marketing campaigns (e.g., cashback promotions, exclusive discounts) to enhance our payment utility and network effect.
• Leverage consumer insights, market data, and competitive intelligence (focusing on GCash and Maya) to tailor global best practices to the unique nuances of the Filipino market.
• Own the end-to-end management of marketing campaigns, from budgeting and planning to creative development, performance tracking, and ROI analysis.
• Collaborate closely with Product, Business Development, and Analytics teams to ensure alignment on growth goals and seamless execution of initiatives.

Requirements

• Must-Have: 5+ years of experience in user growth, marketing, or partnership roles, with a proven track record of developing successful strategies and executing co-marketing campaigns with merchants and partners.
• Preferred: Experience within a leading payment company/e-wallet in China (e.g., Alipay, WeChat Pay), a global fintech/payment company, or a Chinese internet company's overseas ventures (preferably in Southeast Asia).
• Must-Have: Proven track record of developing successful marketing strategies and executing co-marketing campaigns with merchants and partners.
• Deep understanding of the digital payments landscape, user behavior, and competitive dynamics. Experience in Southeast Asian markets is a strong plus.
• Strong analytical skills with the ability to translate data into actionable insights and marketing strategies.
• Excellent communication, negotiation, and relationship-building skills in both Chinese and English.
• Bachelor's degree in Marketing, Business, or a related field.

We Offer

• Opportunity to work in a dynamic and fast-growing fintech company.
• Competitive compensation package.
• Be part of a team that is shaping the future of digital payments in Asia.

About the Company

Coins.ph is a leading digital payments platform in the Philippines, committed to providing innovative and secure payment solutions. We are dedicated to expanding our reach and impact across Asia, and we are looking for passionate and talented individuals to join us on this exciting journey.