Senior Marketing Operations Manager

About the Position

Senior Marketing Operations Manager

Remote

At Netlify, Revenue Operations is the backbone of our product-led growth strategy. As a Senior Marketing Operations Manager, you will be instrumental in connecting systems, data, and infrastructure to drive revenue. You will work closely with various teams to understand user behavior, create scalable engagement strategies, and ensure Marketing and GTM partners have the visibility they need.

Responsibilities

• Execute on the Marketing Operations roadmap, translating broader Marketing and GTM priorities into scalable systems, processes, and programs.
• Own our marketing automation platform end to end, including workflows, lifecycle stages, segmentation, forms, lists, email operations, data hygiene, deliverability, governance, and documentation.
• Build and maintain the connection between marketing automation, Salesforce, product data, and analytics to understand and engage users throughout the customer journey.
• Establish reliable attribution and measurement across marketing and product-led journeys, including UTM governance and connections between campaigns, signups, activation, conversion, and revenue.
• Build reporting and self-service dashboards that give Marketing and GTM partners a trusted view of performance and support decision-making.
• Partner with Growth to operationalize lifecycle programs across email, in-product experiences, and sales-assist triggers.
• Build experimentation infrastructure that allows marketers to launch, measure, and learn from tests without requiring engineering support.
• Own the operational health of the MarTech stack, including integrations, data flows, governance, vendor relationships, and periodic assessments.
• Establish scalable practices for high-volume email operations, including audience management, domain and inbox health, deliverability, and safeguards that protect the customer experience.
• Turn large and sometimes ambiguous datasets into actionable recommendations, identifying points of friction or drop-off and partnering with various teams on opportunities to improve conversion.
• Own the Marketing Operations portion of the broader Marketing budget and evaluate technology investments based on business value, scalability, and ROI.
• Explore emerging capabilities in AI-enabled marketing operations and AI visibility measurement, helping the team establish useful workflows and baselines as the space develops.

Requirements

• 7+ years of experience in Marketing Operations or a closely related discipline, with experience operating independently in a complex B2B SaaS or product-led growth environment.
• Deep experience with marketing automation platforms and CRM systems such as HubSpot, Marketo, Eloqua, and Salesforce.
• Experience working with high-volume customer or prospect datasets and designing segmentation, lifecycle, and operational approaches that remain reliable at scale.
• Significant experience operating high-volume email programs, with a practical understanding of deliverability, domain and inbox reputation, audience management, warming strategies, and the risks that emerge at large sending volumes.
• Strong analytical skills and the ability to investigate complex datasets, identify meaningful patterns, question the quality of the underlying data, and turn findings into recommendations.
• Experience building or operating lifecycle, nurture, or in-product engagement programs tied to measurable activation or conversion outcomes.
• Systems thinking and experience designing integrations across marketing automation, CRM, product, analytics, and data systems.
• Experience building measurement and experimentation infrastructure that enables other teams to operate and learn independently.
• Strong GTM fluency and an understanding of how Marketing Operations, Growth, Sales, RevOps, Product, and Customer Success connect to customer experience and revenue.
• Comfort using AI-enabled tools and workflows to accelerate your work while applying judgment to validate outputs and determine where automation is (and isn’t) appropriate.
• Familiarity with product analytics tools such as Amplitude and experience with emerging AEO or AI-visibility tooling is helpful.
• Experience working with contractors, agencies, or distributed partners is helpful but not required.
• Familiarity with developer tools, web platforms, or another high-volume PLG business is useful, but we value relevant operating experience over category-specific expertise.

We Offer

• Competitive salary ranging from $155,000 to $210,000 for most US-based locations.
• Robust benefits and participation in Netlify’s equity plan.
• Opportunity to work in a fully distributed company with a commitment to diversity, equity, and inclusion.
• A chance to be part of a team that is building the future of web development and AI-enabled marketing operations.

About the Company

Netlify is the most popular way to build, deploy, and scale modern web applications, empowering everyone from fast-moving solo developers to enterprise teams. Millions of developers and organizations rely on Netlify as their platform of choice for composing web applications that are production-ready, performant, and flexible. We are a Series D company that has raised over $200M from investors such as Andreessen Horowitz, Kleiner Perkins, EQT, Bessemer, BOND, and Menlo Ventures. As a fully distributed company, we aim to create a company culture where the best idea can come from anywhere and strive to be thoughtful, compassionate, and collaborative in our work.

If this sounds like something you’d like to be part of, we’re excited to connect with you!