Senior Marketing Specialist

About the Position

EPAM Systems is hiring a Senior Employer Branding & Talent Attraction Marketing Specialist to strengthen EPAM’s presence within the technology market and support the company’s growth across the region.

Hybrid in Vietnam: Ho Chi Minh City

You will play a key role in positioning EPAM Vietnam as a top employer while overseeing regional talent marketing projects across the Asia-Pacific (APAC) region. By driving employer branding initiatives, recruitment marketing campaigns and tech community engagement, you will create talent-focused communication strategies aligned with our global objectives.

The ideal candidate is creative, data-driven, collaborative, and passionate about building meaningful connections within Vietnam’s technology ecosystem.

Responsibilities

• Develop and execute employer branding and talent attraction strategies aligned with regional and global objectives
• Oversee regional talent marketing projects and campaigns across the APAC region to support broader business goals
• Drive and measure recruitment marketing campaigns across digital channels, referral programs, events and tech communities to increase brand awareness and candidate engagement
• Partner closely with recruiters and talent sourcing teams to support hiring growth, strengthen talent pipelines, and improve candidate experience
• Create engaging and localized content showcasing EPAM’s culture, technologies, people, projects, and career opportunities
• Build and maintain strong relationships with tech communities, universities, industry partners and external stakeholders across Vietnam and the APAC region
• Collaborate with Global and Regional Marketing teams to ensure brand consistency while adapting communications for local market relevance
• Support and organize tech events, meetups, webinars, university activities, and employer branding initiatives to strengthen EPAM’s visibility in the technology market

Requirements

• Proven experience in Employer Branding, Recruitment Marketing, Talent Attraction, Digital Marketing, or related fields
• Strong understanding of Vietnam’s IT talent market and technology community landscape
• Experience managing multi-channel marketing campaigns, social media engagement, and content-driven initiatives
• Familiarity with AI tools, frameworks and prompt engineering to optimize marketing workflows, content generation and campaign performance
• Strong stakeholder management and cross-functional collaboration skills within dynamic and fast-paced environments
• Excellent communication, storytelling, and content creation skills in both English and Vietnamese
• Proven experience in content creation including copywriting, visual creation and other marketing content
• Creative, proactive, and data-driven mindset with strong organizational and project coordination abilities

Nice to Have

• Experience in IT services, software outsourcing, or multinational technology environments
• Experience organizing tech community events, meetups, webinars, or university engagement activities
• Familiarity with design and content creation tools such as Canva, Figma, or Adobe Creative Suite

We Offer

• Opportunity to work with a leading technology company
• Be part of a dynamic and innovative team
• Competitive benefits package

About the Company

EPAM Systems is a global software engineering and product development company that partners with many of the world’s leading organizations to deliver technology solutions that drive business value.