Job Description, Responsibilities & Requirements
About the Position
We're hiring a Senior Marketing Specialist to join our growing team. This is a remote, full-time role where you'll lead marketing strategies, content creation, and campaign management. Become a part of a global team and help us reach new heights.
Responsibilities
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Content Creation & Execution:
- Draft and schedule engaging social media posts
- Write email newsletters and marketing collateral (e.g. one-pagers, event materials)
- Assist in rewriting and updating email automation content
- Collaborate to develop written content based on brand tone and messaging
- Support creation of product-related communication content when needed
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Website & Reporting:
- Execute website content updates under guidance (using Webflow)
- Help track and report on campaign performance and KPIs
- Assist in maintaining a centralised system for marketing performance tracking (social media, email, website, SEO)
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Collaboration:
- Work with the design team to create visuals for campaigns, landing pages, and social media
- Use pre-designed templates in Figma for content creation
- Coordinate with BI team to align data tracking
- Collaborate with cross-functional teams (e.g. development, product, sales, and operations) to gather information, feedback, and needs, understand product updates, and create appropriate marketing materials
- Communicate with travel agents and business partners about marketing collaborations and campaign opportunities
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Outbound outreach activities:
- Support outreach efforts to engage travel agents and relevant business partners
- Assist in executing cold outreach campaigns via email and LinkedIn, using provided tools and templates
- Track responses and assist in organising follow-up communication
- Coordinate with the relevant teams to ensure outreach messaging aligns with company goals and branding
- Support analysis and reporting on outreach performance
Requirements
- +4 years of experience in content marketing or digital marketing with a dedication to learn and grow
- Excellent written communication and copywriting skills
- Strong English proficiency
- Strong content writing and editing ability with attention to tone and clarity
- Strong interest in technology and ability to understand technological concepts in order to translate them into clear and creative marketing messages
- High level of organisation and ability to manage tasks and deadlines
- Basic design skills with an eye for detail and layout
- Familiarity with Figma templates or any other design tools, and openness to learn Figma
- Ability to use ActiveCampaign or similar email marketing tools, and openness to learn ActiveCampaign
- Good PowerPoint/Google Slides skills
- Understanding of Google Analytics and openness to dig deeper
- Comfortable using AI tools like ChatGPT to optimize content creation and efficiency
- Independent, self-reliable, and experienced in working remotely
Nice to Have
- Experience with Canva
- Basic knowledge of SEO and tools like Search Console or Ahrefs
About the Role
- The job is full-time, 5 days a week (weekdays and/or weekends) for 8 hours a day
- You'll be employed as a contractor, so you'll have all the flexibility you need
- We offer 4 paid weeks off
About the Company
Join our global team and work in a fast-paced, creative, and collaborative environment. We offer a dynamic and supportive work environment where you can grow and thrive.