Senior Marketing Specialist

About the Position

We are seeking a Senior Marketing Specialist to join our Business Development, Sales and Marketing team at Intelliarts in Lviv, Ukraine. This role is ideal for a T-shaped marketing professional with a broad understanding of B2B marketing, strong hands-on experience across digital channels, and the ability to plan, prioritize, and drive marketing initiatives that support business growth.

Responsibilities

• Shape and update the marketing strategy based on market trends, company priorities, and performance results.
• Plan, execute, and continuously improve marketing activities that support business growth.
• Oversee website performance: supervise SEO optimizations, analyze traffic and user behavior, and improve CRO together with content and design teams.
• Conduct competitor and market research, define target audiences, ICPs, buyer personas, and turn insights into actionable marketing steps.
• Manage selected digital marketing channels, including B2B directories, community platforms, PR platforms, newsletters, and automated email campaigns.
• Analyze performance across marketing channels and suggest improvements based on data and business impact.
• Collaborate with sales, lead generation specialists, content writers, designers, and external vendors to support customer acquisition through relevant marketing materials, campaigns, and process improvements.
• Bring your own perspective: challenge existing approaches, spot blind spots, and propose initiatives we haven’t tried yet.

Requirements

• 5+ years of experience in marketing roles within the IT industry.
• Demonstrated experience working with international markets.
• At least Upper-Intermediate level of English.
• Strong understanding of B2B marketing, customer acquisition, ICP, buyer personas, and marketing funnel principles.
• Hands-on experience with website performance analysis: identifying opportunities to improve conversion rates (CRO) and proposing data-driven changes to content strategy.
• Experience managing cross-functional work with internal teams and external vendors.
• Proven ability to manage B2B listings such as Clutch, GoodFirms, and maintain community presence on platforms like Quora and Reddit.
• Hands-on experience managing Google Ads and LinkedIn Ads, including setup, budget management, and performance optimization.
• Experience in strategic marketing planning: developing, adjusting, and owning the execution of marketing strategies.
• In-depth knowledge of market and competitor research, as well as the ability to synthesize the data into practical reports.
• Experience launching newsletters and setting up automated email marketing campaigns.
• Experience using AI tools to automate routine marketing tasks, improve efficiency, and optimize content for AI-powered search (GEO/SAIO).
• Practical experience with tools such as Semrush, Google Search Console, Google Analytics, Clarity, WordPress, HubSpot, Notion, Zapier, or similar.

Nice to Have

• Experience developing or improving LinkedIn strategy.
• Experience improving and optimizing LinkedIn profiles for company experts.

We Offer

• Fuel your professional growth with paid online courses, conferences, certifications, English classes, a corporate library, and a leadership program.
• Thrive in a culture of trust and cooperation with no time trackers and minimal bureaucracy.
• Enjoy 20 business days of paid vacation, plus state holidays to prioritize your well-being.
• Experience an open-door culture, transparent communication, and top management at a handshake distance.
• Enjoy comfortable office vibes with no open space policy, relaxing sports areas, a spacious bar/kitchen, and more.
• Achieve balance with our hybrid work model.
• Receive fair and competitive compensation.
• Stay energized with daily complimentary lunches that support both productivity and connection.
• Participate in meaningful initiatives supporting Ukraine’s victory.
• Take flexible sick leave without burdensome documentation and access parental benefits.
• Choose from comprehensive medical insurance or a sports compensation package.
• Have fun with regular team-building activities, corporate events, celebrations, and unique initiatives like Week in Lviv.

About the Company

Intelliarts Ltd. is a boutique software engineering company established in 1999 in Lviv, Ukraine. We launch and support dedicated development teams that help startups and technology companies worldwide build exceptional digital products. With a flat structure, we offer not vertical but horizontal career growth. It means we create an environment that supports professional and personal development: challenging projects, intensive learning programs, and knowledge sharing from experienced colleagues.