Senior Marketing Specialist

About the Position

We are seeking a Senior Marketing Specialist to join our remote team in Mexico City, Mexico. As our business continues its growth trajectory, we're looking for someone who brings together technical expertise and practical creative marketing know-how to help execute successful campaigns for a company that thrives on speed and adaptability.

Responsibilities

• Build and improve adaptable, cross-device email designs and landing page templates using the modular framework within Marketo
• Tap into hands-on HTML/CSS expertise to fix rendering problems, clean up text formatting, and ensure consistent visual output across a wide variety of email systems and screen sizes
• Convert Figma mockups into accurately displayed email content that works seamlessly across different client software
• Create and manage landing pages, form templates, and modular building blocks inside Marketo that reduce turnaround time on future work
• Set up and run automated nurture pathways and audience segments in Marketo to serve numerous campaign objectives
• Deploy a variety of campaign structures, from standalone email sends to sequential drip messaging and promotional content for webinars and events
• Oversee the construction of campaign components like merge tags, dynamic content areas, and program layout, following Marketo's recommended conventions for naming and file organization
• Play a role in keeping databases accurate, managing contact records, and aligning lead scoring and routing logic with the operations team
• Track email delivery outcomes, display consistency, and link tracking precision, while regularly reviewing metrics like open rates, click engagement, unsubscribe activity, and bounce numbers
• Run detailed quality checks on every email before it goes out to confirm proper visual rendering, working links, and accurate personalization data
• Set up and manage comparative testing programs looking at factors such as subject line approaches, sender name selection, layout variations, and optimal send timing
• Construct highly specific audience lists by using Marketo's segmentation tools and tailored filtering rules, all while staying compliant with GDPR, CCPA, and CAN-SPAM and keeping data clean
• Make sure UTM tracking codes and links are properly set up across all marketing content
• Team up with marketing, design, content, and campaign staff to understand project requirements and guide materials through review and approval cycles
• Own the scheduling and deadline management process for email and campaign work within a fast-paced, always-running marketing operation
• Keep detailed records of build methods, coding standards, and template libraries to help the team learn faster and improve efficiency
• Recommend new approaches based on emerging Marketo features and industry trends to keep improving campaign performance

Requirements

• At least three years of concrete experience building and managing campaigns in Adobe Marketo Engage, where holding a Marketo Certified Professional or Associate certification is viewed positively, or similar experience using tools like HubSpot or Salesforce
• Solid working understanding of HTML/CSS, especially as it relates to rendering inconsistencies across different email clients
• Real-world experience using email testing tools such as Litmus or Email on Acid
• Thorough knowledge of what impacts deliverability, how sender reputation is maintained, and compliance obligations under CAN-SPAM, GDPR, and CASL
• Strong ability to design and interpret A/B testing setups
• Proven track record of turning static design files into working, on-brand email templates
• Precise, quality-focused approach supported by consistent QA processes
• Comfortable handling several email builds at the same time while working against tight deadlines in a high-pressure environment
• Good command of English at an Upper-Intermediate (B2) level or above

What We Offer

• International projects with top brands
• Work with global teams of highly skilled, diverse peers
• Healthcare benefits
• Employee financial programs
• Paid time off and sick leave
• Upskilling, reskilling, and certification courses
• Unlimited access to the LinkedIn Learning library and 22,000+ courses
• Global career opportunities
• Volunteer and community involvement opportunities
• EPAM Employee Groups
• Award-winning culture recognized by Glassdoor, Newsweek, and LinkedIn

About the Company

[Company description if present]