Senior Marketplace Acquisition Specialist

About the Position

Senior Marketplace Acquisition Specialist

At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact.

We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale.

Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day.

Location

Barcelona, Catalunya, Spain

Employment Type

Full time

Location Type

Hybrid

Department

Supply Operations

Responsibilities

• Monitor SEM and paid social (Meta, TikTok, and others) campaign performance for tutor acquisition, partnering closely with the Marketing teams that run each channel to shape iterations and troubleshoot underperformance.
• Partner with Marketing's SEO and CRM teams to grow organic acquisition and improve lead-to-tutor conversion (contact flows, lead scoring, reporting).
• Own job board strategy and execution end-to-end across LinkedIn and other boards: sourcing, postings, relationships, performance tracking.
• Continuously identify, test, and launch new acquisition channels and partnerships (e.g. referrals, affiliate) with no existing playbook to build from.
• Define and evolve the acquisition KPI/reporting framework, including metrics like ATAC, Conversion Rate, ROI, etc. And use that data to guide budget and channel-mix decisions across partnered and owned channels.
• Collaborate cross-functionally (Expansion, Marketing, CRM, Data, Product, Sales, Legal, and others), and create playbooks for future scaling.

Requirements

• 5+ years of experience in growth/performance marketing or demand generation with real, hands-on budget ownership (SEM and/or paid social).
• Fluency with a CRM and funnel math (conversion rate, CAC, LTV/CAC) strong enough to build a KPI framework, not just report on one.
• Proven experience building and scaling a channel or process from scratch, comfortable owning ambiguity end-to-end.
• Comfortable operating in both modes this role requires: partnering with central Marketing teams, and independently owning channels with no playbook.
• A growth mindset and strong interpersonal and influencing skills, with experience in a fast-paced, high-growth environment.
• Comfortable with data/analytics tools (Excel/Sheets minimum, SQL or a BI tool a strong plus), since this role owns its own reporting.

Nice to Have

• Previous (supply-side) marketplace acquisition experience, and experience in the affiliate or partnership space, including recruiting partners and optimizing performance across various models.

We Offer

• An open, collaborative, dynamic and diverse culture;
• A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development;
• A competitive financial package with equity, leave allowance and health insurance;
• Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub
• Access to free mental health support platforms;
• Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health;
• The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!)

About the Company

Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.