(Senior) MarTech & Tracking Specialist (w/m/d)
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Job description
About the Position
We are seeking a (Senior) MarTech & Tracking Specialist to manage tracking and tag management, ensuring reliable data collection and marketing requirements in a hybrid role.
Responsibilities
- Tracking & Tag Management: You will ensure reliable data collection and the correct implementation of our marketing requirements by managing and developing our tag management system (Google Tag Manager including Server-Side-Tracking).
- Marketing Interface: As the central point of contact for online marketing, e-commerce, and onsite marketing, you will support departments with questions about tracking, conversions, and webshop events, creating the basis for informed marketing decisions.
- Monitoring & Data Quality: Through regular checks of our data streams and your support in webshop testing, you will ensure data quality and consistent key figures across various tools and systems.
- Data Protection & Consent Management: You will ensure the correct deployment of tracking tags via our consent management tool (CMP) and support the implementation of data protection requirements for reliable and compliant tracking.
- Attribution & KPI Development: Based on your analytical expertise, you will develop and be responsible for our attribution model and translate the business goals of online marketing into meaningful measurement concepts that make the success of our measures transparent.
Requirements
- Completed education or degree in Marketing or a comparable qualification
- Proven professional experience in web tracking or digital analytics and confident use of Google Tag Manager and common web analytics tools
- Good technical understanding of web pages, especially knowledge of HTML, basic JavaScript understanding, and experience with the data layer
- Knowledge of Python and SQL for data analysis and processing is desirable
- Basic understanding of the functioning of digital marketing channels such as SEA and social media
- High willingness to learn and curiosity: Topics such as server-side tracking or cloud infrastructure do not have to be perfect yet – what is important is that you are keen to develop in this direction
- Communicative team player with careful working method, who likes to form the interface between marketing and IT
- Very good German and English skills
We Offer
- Flexible working – your job, your rhythm, your choice
- Home office equipment – including ergonomic furniture for more comfort
- Training & development opportunities – stay ahead with our Academy
- 30 days of vacation – plus additional days off on Christmas Eve and New Year's Eve
- Corporate benefits & discounts – exclusive advantages for your everyday life
- Flexible benefit – choose the ideal extra that suits you
About the Company
Seize your chance
You do not meet all the requirements? No problem – for us, your enthusiasm for exploring new paths and your desire to make a difference together are what count. Every application is welcome, no matter who you are or what background you bring. Become part of our mission and let's achieve great things together!
Contact
Do you have any questions? Feel free to contact:
Lisa Sperzel
HR Talent Acquisition Partner
We look forward to your application!
Apply Now
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Feedback
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Getting to Know Each Other
In a digital interview and, depending on the position, in another meeting, we will get to know you better – and you will get to know us.
Offer
If everything fits, you will receive your contract. You will then become part of the team – and can already start with the preboarding!
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