Senior Media Planner
Job description
About the Position
Senior Media Planner
Toronto, Canada
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Responsibilities
- Day-to-day responsibility involving the planning and execution of digital media campaigns
- Present media plan recommendations and POV’s to clients
- Oversee campaign management from initial campaign briefing through to post-campaign reporting and analysis
- Decision making on campaign optimization and strategic changes
- Ensure media plans deliver on client objectives, are strategic, and meet efficiency goals
- Assist with tracking media expenditures to ensure agency and client budget compliance
- Maintain client contact/Manage client requests – i.e., plan changes, budget changes, provide marketplace information
- Work closely with Senior Planner/Buyer and Client Business Lead
- Collaborate with performance teams (Programmatic, Social, and Search teams)
Requirements
- Minimum 3+ years of related experience, Digital Planner/Buyer, and in media, investment, or strategy teams within an established media agency
- University or College degree/diploma in Media, Marketing, Business, or related field; OR equivalent professional work experience
- Experience working with a range of clients in a digital environment
- Demonstrates understanding of media basics and concepts:
- Knowledge of different buying methods such as CPM, CPC, CPE, CPA
- Understanding of multiple digital media channels (display, mobile, video, paid search, paid social)
- Proficient with Syndicated tools (PMB, Evaliant, Xpert, Comscore, etc.)
- Proficient with Microsoft Office Suite
- Solid experience with DFA Digital campaign set-up, trafficking, and tagging processes
- Solid experience with and understanding of reporting tools (DFA, Omniture, Webtrends, Google Analytics)
About You
- Demonstrates accuracy and attention to detail
- Ability to communicate concisely and clearly both orally and in writing
- Self-starter who demonstrates initiative
- Ability to manage multiple projects
- Ability to delegate and oversee Assistant workload
- Team player who can step in and help drive strategy against a landscape that is in constant change
- Thrives in a fast-paced environment
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Salary
The base salary for this position at the time of this posting may range between $45,000-$66,250 CAD. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.
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