Senior Paid Ads
Primary stack
Nice to have's
Job description
About the Position
Join the Pioneer Crypto Brand in the Philippines!
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.
Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
Responsibilities
- Plan, launch, and optimize paid ad campaigns across Google Ads, Meta Ads, and Apple Search Ads.
- Monitor campaign budgets, KPIs, and performance against goals.
- Conduct A/B testing on creatives, audiences, and bidding strategies.
- Gather, clean, and analyze campaign data to identify insights and opportunities.
- Prepare clear, actionable performance reports for internal teams and stakeholders.
- Collaborate with the creative and product teams to align ad strategies with user acquisition goals.
- Stay up-to-date with platform changes, trends, and best practices in performance marketing.
Requirements
- 5 years of hands-on experience with Google Ads, Meta Ads, or Apple Search Ads.
- Strong skills in data gathering, analysis, and reporting (Excel/Google Sheets, Data Studio, or similar tools).
- Understanding of performance marketing metrics (CTR, CVR, CPI, CAC, ROAS, ARPU).
- Basic knowledge of audience targeting, keyword strategy, and attribution models.
- Good experience and knowledge of analytics platforms (Firebase, Appsflyer, Google Analytics, etc.).
- Detail-oriented with the ability to manage multiple campaigns simultaneously.
- Strong communication and problem-solving skills.
We Offer
Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.
About the Company
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Locations
- Hong Kong, SAR
- Shanghai, China
Employment Type
- Full-time
Work Location Type
- Hybrid
© Coins.ph. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
Coins is Southeast Asia’s leading mobile blockchain-enabled platform that allows anyone, including those without a bank account, to easily access financial services directly from their phone. UsingCoins.ph, more than 5 million customers have access to a mobile wallet and services such as remittances, mobile air-time, bill payments, and digital currency purchases. Currently operating in the Philippines and Thailand, Coins’ mission is to increase financial inclusion by delivering financial services directly to people through their mobile phones.
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