Senior Paid Search Specialist

About the Position

Senior Paid Search Specialist

G2 is the world's largest and most trusted software marketplace. We are looking for a world-class Paid Search marketer to join our growing, high-performing Performance Marketing team. This role is a great opportunity to expand your skill set and take on new challenges across the digital landscape, including day-to-day management of paid search campaigns (in platform) and key projects for the G2 Digital Markets web properties (Capterra, GetApp, and Software Advice). This role will report to the Manager, Paid Search.

Location

• Austin, TX; Remote (US)

Employment Type

• Full time

Location Type

• Hybrid

Department

• Product R&D

Compensation

• Total On Target Earnings (Base + Bonus): $88K – $101K
• Offers Bonus

Responsibilities

In this role, the Senior Paid Search Specialist will be responsible for:

• Day-to-day performance: Driving revenue with a great ROAS via our paid search channel, across Google and Bing, including optimizations around bidding, creative, and audiences.
• Build & optimize paid search campaigns: Managing several high-budget key accounts within the first few weeks.
• Paid Search Subject Matter Expert: Serving as the Paid Search subject matter expert and one of the main experts about all things Paid Search.
• Data-driven decision making: Leveraging in-house reporting systems and analytical tools to master data-driven analysis and optimizations and improve campaign performance.
• Global collaboration: Collaborating globally with our teams in the US and Europe to report the performance, results, and trends of the Paid Search campaigns on a regular basis.

Daily Breakdown

• 70%: Campaign strategy, planning, execution, and optimization: Create, test, iterate, and optimize the Paid Search campaigns in Google and Bing.
• 10%: Reporting and communicating: Report and present the performance (Results & data-driven reasons) of your campaigns, your action plans, roadmap, and your forecast to the leadership and other team members.
• 10%: Collaborating: Engage with diverse internal teams (spanning analytics, creative, marketing ops, and technical departments) to ensure seamless alignment on campaign deliverables and timelines. Build strong relationships with ad platform representatives to stay ahead of industry developments and drive innovation.
• 10%: Focus time for any data-driven, analytical, and business-led ad-hoc project (Related to your Paid Search pod or the overall Growth Org).

Requirements

• Minimum Qualifications:
  • 3-5 years of hands-on/tactical experience managing Paid Search campaigns.
  • Experience managing a minimum of $50K monthly USD budget.
  • A knack for reporting and Excel. You can analyze large data sets and know all the important Excel functions like sorting, filtering, VLOOKUP, concatenations, and pivot tables.
  • Inherent problem-solving skills. You possess the experience, intellect, and know-how to analyze, plan, execute, and deliver top-notch results.
  • A driven and self-starting personality. You should have a thirst to constantly learn more about digital marketing through reading, continued training, and learning from other team members as you grow in this role and with our business.
  • A bachelor’s degree and/or relevant marketing certifications. Exceptions can be made with strong real-world experience.
  • Must be US-based. Austin, TX candidates preferred (hybrid 2 days/week); open to fully remote for the right candidate.

Skills

• Core Skills:

  • Paid Search
  • Google
  • Bing
  • Excel

• Secondary Skills:

  • Digital Marketing
  • Campaign Optimization
  • Data Analysis

We Offer

• Competitive salary range: $88K - $101K
• Generous benefits, such as flexible work, ample parental leave, and unlimited PTO.
• Opportunity to work in a value-driven, growing global community.
• Professional growth and development opportunities.

About the Company

G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.

Does that sound exciting to you? Come join us as we try to reach our next PEAK!

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.

For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice before applying to this job.

How We Use AI Technology in Our Hiring Process

G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.

Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way-we will ensure your materials receive a thorough manual review by our hiring team.

For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice.