Senior Performance Marketing Manager – C2B & Retail (f/m/x)

About the Position

We are looking for a Senior Performance Marketing Manager (f/m/x) to drive profitable growth across our two consumer brands wirkaufendeinauto.de (incl. EU sister brands) and Autohero.

This is not a generalist role. You need to know your platform inside out: formats, bidding, signals, feeds, tracking, audiences, experiments, and automation. And you need to understand the business behind the clicks - from customers selling their cars to customers finding and buying their next car with us.

You will work directly with our Head of Growth. We give you ownership; we expect you to know your numbers, challenge the status quo, and make the platform better every day.

Responsibilities

• Own your platform end to end - run the full format portfolio across wirkaufendeinauto.de and Autohero, all active European markets, and both customer journeys
• Turn media spend into profitable growth - steer budgets based on volume, CAC, customer value, and Gross Profit and know exactly where the next Euro should go
• Own the engine behind performance - bidding, conversion signals, audiences, feeds, tracking, and integrations need to work together and optimize towards real business value
• Know what moved and why - stay close to performance every day, spot anomalies early, dig into the data, find the root cause, and act fast
• Experiment constantly - run structured tests, challenge existing setups, and bring new formats, betas, and opportunities into the business before they become standard
• Automate what should not be manual - use AI, scripts, and automation to analyze faster, remove repetitive work, and continuously improve how we operate at scale

Requirements

• Performance Marketing
• Marketing Analytics
• AI
• Automation

Nice to Have

• Google Ads
• Experimentation
• Data Analysis
• Business Understanding

We Offer

• Real ownership - one major advertising platform across two brands and multiple European markets sits in your hands
• Direct access to decision-making - work directly with our Head of Growth in a compact team without unnecessary management layers
• Scale to experiment - significant media investment, multiple markets, and two very different customer journeys give you plenty of room to test and learn
• Work in a highly international environment with colleagues from 90+ nationalities
• Dedicated education budget for courses, conferences, and professional development
• Flexible working hours, 30 days of vacation, and a modern office just steps from Munich’s Englischer Garten - combining a central location with one of the city’s best spots right outside the door

About the Company

AUTO1 Group is Europe’s leading digital automotive platform. Through our brands wirkaufendeinauto.de, AUTO1.com, and Autohero, we are transforming the way people buy and sell cars.

Our Growth team operates across European markets with a simple principle: we don't optimize for platform metrics - we optimize for business impact.

Join us, in building the best way to buy and sell cars!

Apply Now!

Complete your job application by uploading your CV in English with a note of your earliest starting date and your salary expectations.

Contact

Igor Popov

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.

#LI-A1