About the Position

Senior Performance Marketing Manager (m/w/d)

Location: Köln, Nordrhein-Westfalen, DE

Employment Type: FULL_TIME

About the Role

Are you a Performance Marketer who loves achieving real impact with clear goals, KPIs, and budgets?

Is Paid Social your domain, including strategy, creatives, targeting, and iteration?

Do you advise clients confidently, proactively, and on equal footing?

Then we are looking for you as a Senior Performance Marketing Manager (m/w/d) for our Adfriends-Team!

Responsibilities

Strategic Planning, Management, and Optimization: You will oversee the strategic planning, management, and optimization of performance marketing strategies for our clients, with a clear focus on Paid Social.
Client Liaison: You will be the central contact for our clients in the performance marketing sector, providing forward-thinking advice and confidently guiding them through decisions.
Analysis and Reporting: You will be responsible for analyzing and reporting on campaign performance, deriving concrete recommendations for clients and internal stakeholders.
Optimization: You will independently identify optimization potentials, develop test setups, and implement them in a structured manner.
Knowledge Sharing: You will share your knowledge in internal training sessions and client workshops, actively bringing new trends, platforms, and campaign approaches into our projects.

Requirements

Minimum 4 years of experience in performance or online marketing, with a strong focus on Paid Social.
Proficiency in implementing and optimizing paid social campaigns, using common ad and business tools strategically and routinely.
A strong understanding of tracking fundamentals, working data-driven with KPIs and budgets.
Strong consulting skills: professional, empathetic, structured, and able to turn data into clear recommendations.
Ideally, you have initial managerial experience.
You think cross-channel, work independently and structured, and remain capable of action even in dynamic phases.
Fluency in German (C1) and good English skills.

Nice to Have

Experience with additional digital marketing channels.
Knowledge of AI and machine learning applications in marketing.

We Offer

Friend is our program: We call it first because it defines us: colleagues who call each other friends, stand by each other, and enjoy working together.
Work-Life Balance: We value it as much as you do! There is no overtime mentality here.
Full Flexibility: You decide on your working hours and location - hybrid work and home office? As it suits you best!
Pension: We support your pension with a higher-than-average employer contribution on top!
Vacation Days: 28 + 2*0.5 days off for Christmas and New Year's Eve.
Equipment: Whatever you need for your work.
After-Work Program: Besides the urban sports membership and regular team events, our annual workation awaits you.
JobRad Leasing: Whether for your commute or weekend tours – with us, you can easily lease your desired bike.
Professional Development: We offer exciting projects and continuous development in an organizational culture where the status quo can also be questioned.
Drinks & Snacks: In our offices, you will find everything for your well-being - coffee, lemonade, beer, fresh fruit, and much more.

About the Company

Hey, we are the Friends Digital Group – a privately-owned digital agency group with over 150 friends in 6 specialized agencies. For over 20 years, we have been working at locations throughout Germany, including Cologne, Berlin, Groß-Umstadt, and Stuttgart, covering the entire digital spectrum. From strategy, experience, technology, AI, and growth, we think together from the start and work in a specialized, agile, and customer-focused manner.

For our clients, we combine the proximity of an equal partner with the implementation power of a full-service agency. Each agency in the group is strong in its field, whether it's AI-ready websites, e-commerce, social, or inbound, and fixed contact persons coordinate projects across all disciplines. For our employees, we want to be an employer where one likes to work and develop.

But we have much more planned: We want to continue growing, win exciting clients, and strengthen our position as one of Germany's leading digital agency groups. We rely on innovation and build AI-ready websites for today's and tomorrow's requirements. To continue our success story, we are now looking for you to strengthen our team.

If you thought "Hell Yes!" while reading the job description,

Send us your CV with your salary expectations and possible start date to [email protected].

Your contact person: Natalie Wetzel, Talent Acquisition Manager

Senior Performance Marketing Manager (m/w/d)

Job description