Senior Product Adoption & Engagement Specialist

About the Position

Senior Product Adoption & Engagement Specialist

At Preply, we're all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact.

We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale.

Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day.

Location

Barcelona, Spain

Employment Type

Full time

Location Type

Hybrid

Responsibilities

• Own the strategy for how Preply drives tutor behavior change and tool adoption across launches, policies, and programmes.
• Own the tutor engagement calendar: decide what reaches tutors, what waits, and in what sequence, without overwhelming the audience.
• Design cross-channel strategies across communications, community, and learning, working with the specialists who deliver them.
• Partner with Product Managers and channel owners to shape a shared plan, translating strategic direction into the detailed roadmap that makes it happen.
• Bring senior stakeholders clear recommendations, why we should and shouldn't do something, and the judgment of how it will land, then commit and drive it to results.
• Define success with Data, and own the narrative for why a number moved or didn't.

Requirements

• You've done go-to-market or adoption work hands-on, across multiple channels.
• You have a track record of driving measurable behavior change amongst large audiences, not just running communications or campaigns.
• You have 4-6 years in growth, lifecycle, GTM, or audience engagement.
• You have a strong orchestration instinct: can break down the communication goal in a complex, sequenced, multi-channel, multi-stakeholder plan.
• You operate with independent judgment, bringing senior stakeholders a recommendation and the tradeoffs, not options to choose from or work to approve.
• You drive cross-functional work without authority, aligning teams behind a shared plan through clarity and influence.
• You bring structure to complex, fast-moving work, setting up the systems, sequencing, and ways of working that keep multiple streams on track.
• You have comfort using data to size opportunities, set targets, and explain results.
• You have excellent written and verbal communication, with sharp judgment on clarity and tone.

Nice to Have

• Hands-on experience collaborating with community engagement teams, alongside other channels.
• Strong user empathy, especially for solopreneurs who earn through a platform or run their own business.
• Familiarity with marketplace or complex multi product environments: segments with competing needs, quality and liquidity.
• Experience translating internal product and policy decisions into audience-facing behavior change.
• Understanding of brand voice and tone in a global, multicultural organisation.

We Offer

• An open, collaborative, dynamic and diverse culture.
• A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development.
• A competitive financial package with equity, leave allowance and health insurance.
• Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub.
• Access to free mental health support platforms.
• Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health.
• The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).

About the Company

Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.