Senior Product Line Manager KIDS Apparel

About the Position

We are seeking a Senior Product Line Manager KIDS Apparel to lead international market studies and product strategies at PUMA.

Your Mission

• Lead international market and competitor studies as well as the analysis of forecasts and sales performance to identify business opportunities and product direction.
• Define and drive collection and marketing strategies for the assigned product lines in alignment with category and business objectives.
• Lead the collaboration with Merchandising, Design, and Development (PUMA Group Sourcing) to ensure that the final collection reflects market needs and commercial opportunities.
• Work closely with Business Unit, Footwear, Apparel, and Accessories teams to ensure concept and product coordination across all product segments and influence cross-functional decision-making.
• Own and drive the product creation process based on the Go-to-Market (GTM) calendar, ensuring timely execution and delivery.
• Present and represent product lines, category strategies, and key business insights to international partners, key accounts, and senior stakeholders.
• Use market visits, trade fairs, and supplier meetings to identify trends, opportunities, and improvements.

Requirements

• Degree in Business Administration, Sports Management, or similar.
• 5-7 years work experience in product management in the sporting goods industry, preferably Sportstyle and/or Apparel.
• Good market, retail, and consumer knowledge with insight-driven recommendations.
• Developed product sense and taste level.
• Very good communication skills as well as excellent English knowledge (written and spoken).
• Good analytical and commercial skills to evaluate data and derive conclusions.
• Problem-solving mindset.
• Ability to provide a holistic approach, aligned with brand strategy implementation.
• Excellent MS-Office skills (Excel, Word, PowerPoint).
• Flexible team player with good organizational skills and well-structured work.

We Offer

• Equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability.
• Global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers.
• Headquarters located in Herzogenaurach, Germany.

About the Company

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Application Tips

• Every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity.
• No automated systems or AI tools are used to make hiring decisions.
• Every decision is made by real people with real judgment and accountability.

Apply now and join our team!