Senior Product Manager, Customer Data Platform: Identity & User Keychain

About the Position

Senior Product Manager, Customer Data Platform: Identity & User Keychain

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Responsibilities

In this role, you will:

• Own the go-forward vision, strategy, and multi-year roadmap for User Keychain, Expedia Group's customer identity graph, setting the direction for how the company resolves travelers across authenticated and unauthenticated (anonymous) states.
• Think at the level of company-wide identity resolution strategy, evaluating build vs. buy vs. partner options, deterministic vs. probabilistic matching, and how identity should evolve as authentication, privacy regulation, and device/browser tracking continue to shift.
• Audit the existing identity resolution logic and related customer data products within CDP against industry best practices in identity graphs and identity resolution, identifying where we lag, quantifying the gap, and driving the roadmap to close it.
• Serve as the primary point of contact for User Keychain with executives and senior stakeholders, translating technical identity concepts into business terms and building the case for investment.
• Partner directly with data engineering to shape the technical roadmap and to sequence platform investment against business priorities.
• Build and manage shared roadmaps and explicit dependency mappings with brand and experience teams, Advertising, Marketing, Legal, and other Data Product Managers, aligning on what each partner needs from identity resolution and by when.
• Drive buy-in and formal development partnerships across these groups, negotiating priority, sequencing, and resourcing trade-offs so that User Keychain's roadmap reflects real, committed cross-functional demand rather than a single team's view.
• Identify, evaluate, and develop partnerships with third-party identity and data providers, scoping each partnership around a specific business problem sponsored jointly with a brand or experience team, and owning the resulting build vs. buy vs. partner recommendation.
• Define and track the success metrics for identity resolution and report progress against them to leadership.
• Ensure legal, privacy, and governance requirements are embedded in identity resolution design from the start, in partnership with Legal and data governance.

Requirements

• Bachelor's or Master's degree in a relevant field, or equivalent practical experience.
• 6+ years of product management experience, including significant, direct experience building data products and identity graphs.
• Demonstrated ownership of a go-forward product strategy and roadmap for a platform or data product with company-wide dependencies, including the executive communication to sponsor and defend that strategy.
• Working technical fluency in identity resolution concepts, sufficient to challenge and shape engineering design decisions.
• Track record of building shared roadmaps and dependency alignment across multiple functions, including navigating competing priorities to reach a committed, cross-team plan.
• Experience evaluating, negotiating, or managing third-party data or identity vendor partnerships.
• Comfort operating in a large, matrixed organization, identifying the right stakeholders and building consensus.

Nice to Have

• Direct experience owning or contributing to an identity resolution or identity graph product at consumer scale.
• Experience auditing an existing data product or platform against industry or competitive best practices and using that audit to build the case for a step-change investment.
• Background partnering with Advertising and/or Marketing teams on identity-dependent use cases and understanding of how identity quality affects those outcomes downstream.
• Familiarity with data privacy and compliance requirements affecting identity resolution and experience embedding these into product design.
• Experience integrating third-party demographic, graph, or identity-resolution vendors into a first-party data platform.
• Prior experience in travel, e-commerce, or another high-scale, multi-brand consumer business where identity resolution directly affects personalization and marketing performance.

We Offer

The total cash range for this position in Seattle is $173,000.00 to $242,500.00. Employees in this role have the potential to increase their pay up to $277,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership.

About the Company

Expedia Group includes three flagship consumer brands-Expedia, Hotels.com, and Vrbo-along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.