Senior Product Marketing Manager

About the Position

We are seeking a Senior Product Marketing Manager to lead GTM programs and sales enablement for our AI-driven legaltech solutions. As the Senior Product Marketing Manager for GTM and sales activation, you'll own the commercial success of our products in the field. You'll lead the sales enablement that equips sales teams to win, build the segment- and persona-specific messaging that makes our core narrative land in every buyer conversation, and arm partners and sales with the high-impact tools they need to close. This is a high-impact, cross-functional role at the intersection of product, sales, and field enablement.

About Eve

Eve is redefining legal technology for plaintiff law firms, and we're building the team that will take us there. We help firms handle more cases, recover more for clients, and grow with AI that works across every stage of a case, from intake through resolution. The next generation of great plaintiff firms will be AI-Native, and Eve is how they get there. But what makes Eve different isn't just the product. It's how we build it. If you're someone who takes ownership, stays curious, and wants to build AI that's already changing how law is practiced, this is where you belong.

Product-market fit: Eve is trusted by over 1000+ law firms, and we’re growing fast.

Backed by top investors: We’ve raised over $160M from world-class partners including Spark Capital, Andreessen Horowitz (A16z), Menlo Ventures, and Lightspeed.

Built by a world-class team: Engineers, designers, and operators from places like Scale, Meta, Airbnb, Cruise, Square, Rubrik, and Lyft are building Eve from the ground up.

AI-Native from day one: We’re on the bleeding edge of AI, collaborating directly with teams at OpenAI and Anthropic to build best-in-class AI workflows tailored for legal work.

Explosive growth: We are growing 2X revenue Quarter over Quarter.

Responsibilities

• Own the development and execution of GTM programs, sales plays, and field activation strategies that drive pipeline, seller productivity, and revenue growth for the business.
• Create and maintain high-impact sales tools: pitch decks, battlecards, objection handling guides, ROI tools, and one-pagers.
• Partner with sales leadership to assess the ongoing needs of the sales team, identifying and addressing knowledge or skill gaps.
• Lead cross-functional enablement planning to ensure sellers are ramped and ready on new products, messaging, and GTM priorities.
• Develop integrated GTM frameworks - including audience segmentation, messaging architecture, value propositions, and competitive positioning - that translate product capabilities into field-ready programs.
• Build a specific enablement strategy and playbook to support our sales motion for multiple SKUs, helping sales drive upsell revenue.
• Partner with the Monetization Lead on pricing, packaging, and message testing to ensure GTM materials reflect current pricing and packaging decisions.
• Support our Partnerships team with partner-facing pitch decks and talk tracks, demo access, and training on how to sell and position Eve.
• Establish and track key metrics for enablement programs to measure their effectiveness and business impact.

Requirements

• 7+ years of product marketing experience in B2B SaaS or legaltech, with a proven track record of building effective sales enablement programs.
• Deeply empathetic to the needs of sales teams and a passion for creating tools and training that help them win.
• Exceptional project manager, capable of leading complex, cross-functional initiatives and keeping teams aligned and on schedule.
• Data-driven mindset and comfortable defining KPIs, analyzing performance data, and using insights to optimize programs.
• Strong sense of ownership and an entrepreneurial spirit, thriving in a fast-paced environment where you can have a foundational impact.
• Clear and compelling communicator, able to translate technical product details into business value for customers and internal teams.
• People leadership experience or a clear track record of mentoring others, and excited to build and lead a team as this function grows.

Strong preference for candidates in the San Francisco Bay Area or New York City.

We Offer

• Competitive Salary & Equity
• 401(k) Program with Employer Matching
• Health, Dental, Vision, and Life Insurance
• Short Term and Long Term Disability
• Commuter Benefits*
• Autonomous Work Environment
• Workplace Setup Reimbursement
• Telecomm Stipend
• Flexible Time Off (FTO) + Holidays
• Quarterly Team Gatherings
• In office Perks*

Eve Legal is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable local laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation during the application process, reach out to your recruiter.

In office employees only

We may use artificial intelligence (AI) tools to support parts of the hiring process. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.