Senior Product Marketing Manager

Locations: Palo Alto, CA, US | Cambridge, MA, US | Singapore | Tokyo

Employment Type: Full-time

Experience Level: Senior

About the Role

We're looking for a Senior Product Marketing Manager to join our growing Product Marketing team. You'll be the bridge between our product innovations and the market, ensuring we launch features that resonate and communicate their value effectively to our users.

This is an individual contributor role where you’re expected to lead with insights that directly shape product adoption, as well as execute on them.

This role is based out of one of our offices - Palo Alto, Cambridge (MA), Singapore, or Tokyo. You can be based in whichever of these you have the legal right to work in, but this is an on-site role: we're looking for someone who'll be in the office with the team.

Responsibilities

• Run customer research to uncover pain points, needs, and market gaps specific to our target audience.
• Collect and synthesize customer feedback into actionable insights for the product roadmap.
• Plan and execute go-to-market (GTM) strategies for new features and products in collaboration with Product Managers.
• Develop clear, compelling marketing assets that support GTM launches like:
  • Landing pages
  • Sales enablement materials
  • Brochures
  • Social media carousels
• Conduct user interviews, making sure we build tools that genuinely solve problems for our audience.

Requirements

Must have:

• A deep, firsthand understanding of the challenges and workflows that marketers face today, ideally through direct experience.
• At least 5 years of practical, hands-on experience in a marketing role at a SaaS company.
• Proven ability to perform customer research, analyze feedback, and translate it into product-shaping insights.
• Experience developing and executing go-to-market strategies for SaaS products.
• A strong data-driven mindset for measuring and iterating on marketing efforts.
• A portfolio of your work/vibe-coded tools/personal projects that support your experience.

Nice to have:

• Strong knowledge of SEO principles and market dynamics.
• Familiarity with Ahrefs products and how they're used by marketers.
• Experience with content creation and sales enablement material development.

What Success Looks Like

In 6 months:

• You'll have built strong relationships with Product, Engineering, and Marketing teams, actively contributing to product discussions and roadmap prioritization based on your market insights.
• You will have successfully executed at least one major feature launch, with demonstrable positive initial user sentiment and adoption.
• Your initial customer research efforts will be feeding directly into our product strategy.

In 1 year:

• You'll be seen as a critical thought partner in product strategy, proactively identifying opportunities for product growth and market differentiation.
• You'll have significantly influenced product direction, leading to measurable positive shifts in product usage, market perception, and overall growth.
• Your work will not only improve our products but also elevate our brand's reputation among leading industry professionals.
• You're not just executing; you're owning and shaping the future of our product marketing.

To Apply

• Please include a link to your portfolio showing previous product marketing experience.

Interview Process

1. Application: Our recruitment team will review your application.
2. Recruiter Call: 30-min call to explore why you want to join Ahrefs.
3. Head of Product Marketing Interview: 30-min call with Andrei, the head of our Product Marketing team.
4. CMO Interview: 45-min call with our CMO, Tim.
5. Ahrefs Paid Work Assignment: You’ll work on a paid, independent assignment to demonstrate your skills.
6. Offer: If everyone is happy, we’ll make you an offer to join. Congrats!

Join Ahrefs

We are Ahrefs, a company that builds awesome SEO tools and creates in-depth educational materials to help hundreds of thousands of digital marketing professionals around the globe succeed at their jobs.

Our marketing team is small for a company our size, so you’ll be well-placed to make sizable contributions to the company’s success instead of being a small cog in a giant machine where your work hardly ever gets noticed.

We most value marketers who have the ability to figure things out independently, do their own research, and enjoy running crazy experiments.

Our motto is first do it, then do it right, then do it better.

Hiring Process

1. You apply: Simply apply for the relevant role on our careers site.
2. Recruiter call: Find out more about Ahrefs, our teams, culture, and get some hints on the process ahead.
3. An assignment: Real work from the team you’d join.
4. Team interviews: One, sometimes two, where you meet your future colleagues. There’s no LeetCode, coding puzzles, or whiteboard exercises.
5. Offer: No further rounds, no committee. Just look forward to joining the team!

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