Senior Product Marketing Manager (f/m/d)

About the Position

Senior Product Marketing Manager (f/m/d)

• Reading (GB)

• Vienna (AT)

• Marketing / Communication / Editing

• Fulltime

• Published: 29.09.2026

About the Company

At Thinkproject, we are on a mission to digitise and transform the built environment. As Europe’s leading Built Asset Lifecycle Platform provider, we help construction, infrastructure, and energy organisations plan, deliver, and operate assets more efficiently, safely, and sustainably.

We foster a culture that is insightful, straightforward, and relatable. We value curiosity about our customers, rigour around evidence, and the ability to turn technical complexity into clear, compelling narratives.

Joining Thinkproject means stepping into a collaborative, ambitious, and high-trust international environment where your ideas matter, your voice is heard, and your autonomy is respected.

Responsibilities

As a key member of our Global Product Marketing team, you will own product marketing for an assigned area of Thinkproject’s product portfolio.

• Product Strategy and Expertise: Become the product marketing expert for your assigned product area, developing a deep understanding of its customers, users, use cases, capabilities, market dynamics, and commercial opportunities.
• Positioning and Storytelling: Create distinctive, outcome-focused positioning and messaging that translates complex product capabilities into clear customer and business value.
• Go-to-Market Leadership: Lead cross-functional go-to-market plans for new products, major releases, features, and propositions-from market insight and audience definition through launch, activation, and performance evaluation.
• Product Partnership: Partner closely with Product Management throughout the product lifecycle, bringing customer, market, and competitive insights into roadmap, packaging, and commercialisation decisions.
• Commercial Activation: Equip Sales, Customer Success, and partners with high-impact enablement tools, including playbooks, battlecards, decks, demo narratives, use cases, and objection-handling guidance.
• Customer and Market Intelligence: Build a deep understanding of priority buyers, purchasing criteria, market developments, and the competitive landscape. Turn these insights into actionable recommendations.
• Integrated Platform Propositions: Collaborate with other Product Marketing Managers to develop cross-product use cases and propositions that demonstrate the value of Thinkproject’s broader Built Asset Lifecycle Platform.
• Demand and Commercial Impact: Work with Demand Generation, Content, and Brand teams to turn product propositions into effective campaigns, content, and buyer journeys.
• Measurement and Optimisation: Define success measures for launches and product marketing initiatives, track performance against adoption, pipeline, and growth objectives, and apply the insights to future programmes.

Requirements

• 6+ years of Product Marketing experience in B2B SaaS, enterprise software, or another complex technology environment.
• A strong track record in positioning and messaging, go-to-market strategy, product launches, and sales enablement.
• Demonstrable ability to translate complex products and technical concepts into clear, differentiated, and commercially relevant propositions.
• Experience partnering closely with Product Management and influencing product strategy through customer, market, and competitive insight.
• Strong commercial judgement and an understanding of how Product Marketing contributes to demand generation, sales effectiveness, adoption, and revenue growth.
• Experience developing buyer insights, market analysis, and competitive intelligence and applying them to commercial decisions.
• The ability to collaborate effectively with Product, Sales, Customer Success, Demand Generation, Content, and Brand teams.
• Excellent written, verbal, and presentation skills in English.
• The confidence to influence senior stakeholders, constructively challenge assumptions, and build alignment without direct authority.
• A pragmatic and proactive approach, with the ability to set priorities and deliver high-quality work in a fast-moving international organisation.
• Strong analytical skills and a commitment to grounding messaging and recommendations in evidence.
• Hands-on experience using AI tools to improve the quality, speed, and effectiveness of Product Marketing workflows.

Nice to Have

• Experience with Common Data Environment-or CDE-solutions, including knowledge of the customer workflows, use cases, and competitive landscape surrounding them.
• Knowledge of BIM, ISO 19650, document and information management, or collaboration workflows across construction projects.
• Experience in construction technology, AEC software, infrastructure, energy, or another asset-intensive industry.
• Experience marketing products that form part of a broader multi-product SaaS platform.
• Experience working within an international organisation and supporting go-to-market activity across multiple markets.
• Proficiency in German or another European language.

We Offer

• Hybrid working
• Work from abroad
• Flexible working hours
• Thinkproject Academy
• Free English lessons
• Unlimited learning
• Headspace community access
• Women's Network
• Corporate volunteering
• Social events

We are a passionate bunch here. To join Thinkproject is to shape what our company becomes. We take feedback from our staff very seriously and give them the tools they need to help us create our fantastic culture of mutual respect. We believe that investing in our staff is crucial to the success of our business.

Contact

Ulrike Ecke

Please submit your application, including salary expectations and potential date of entry, by submitting the form on the next page.

Working at thinkproject.com - think career. think ahead.

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