Senior Product Marketing Manager

About the Position

Mate academy, an EdTech startup with a technological, gamified, AI-powered LMS platform, is seeking a Senior Product Marketing Manager to lead acquisition growth across UA, PL, and BR markets. With over 6000 graduates landing their first IT jobs in just 4 months of training, we are expanding our presence in Poland and Brazil and are looking for someone to help us grow further.

Responsibilities

• Work with the Acquisition team, consisting of 3 developers and 1 designer, to set priorities and ensure consistent delivery against business goals.
• Own conversion rates across the full acquisition funnel for each market (UA/PL/BR).
• Conduct weekly conversion rate and performance analysis, translating findings into a prioritized experiment backlog.
• Build and iterate landing pages and funnels, including using AI tools.
• Conduct user interviews and translate insights into testable funnel hypotheses.
• Coordinate cross-team delivery across marketing, sales, and admission.

Requirements

• Conversion Rate Optimization: Experience running A/B tests to statistical significance and interpreting results.
• Cross-functional collaboration: Proven experience working in teams that include developers and designers.
• B2C paid channel fluency: Understanding of UAMs and experience aligning landing pages, creatives, and offers for live campaigns.
• Data fluency: Ability to read data in Looker/Tableau and build dashboards in Amplitude/Mixpanel.
• 2+ years in product marketing, growth marketing, or a funnel-ownership role at a product IT company.
• English Upper-Intermediate or higher.

Nice to Have

• Background in EdTech.
• Direct experience running paid acquisition on Google or Meta.
• Experience building landing pages or funnels using AI tools (e.g., Lovable, Replit).
• Experience in a sales-led-growth environment.

We Offer

• A collaborative environment where your voice matters.
• A no-bullshit culture with 0% bureaucracy.
• Competitive salary, regular reviews, and a gig contract.
• Paid sick leave & 22 working days annual vacation.
• Self-development days for continuous learning.
• Personal crisis leave, arranged individually.
• Financial assistance in medical emergencies or home damage due to war.
• English courses and a learning budget.
• Apple equipment.
• Pet-friendly office in central Kyiv with shelter.
• Company-paid lunches.
• Relocation bonus.

About the Company

Mate academy is the top EdTech product in Ukraine, with successful launches in Poland and Brazil. We are committed to providing high-quality IT education and are looking for passionate individuals to join our team.

Recruitment Process

1. Interview with a recruiter.
2. Test assignment.
3. Technical interview with the hiring manager.
4. Final interview with the CEO.
5. Reference check (3 references from previous managers).
6. Job Offer.

Department: Marketing

Role: Product Marketing Manager

Locations: Kyiv

Remote status: Hybrid

Employment type: Full-time