About the Position

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Jetzt bewerben als

Senior Product Marketing Manager (w/m/d)

• Mobiles Arbeiten
• Vollzeit
• Ab sofort

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About the Position

We are seeking a Senior Product Marketing Manager to lead our go-to-market strategies across multiple B2B SaaS products. Join our Product Marketing team in shaping the future of our ecosystem.

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Responsibilities

• Develop the overarching positioning, messaging, and value propositions for the group-wide product portfolio.
• Define and refine Ideal Customer Profiles (ICPs) and Buyer Personas, segmented across the entire JTL ecosystem and with a clear focus on different target customer segments.
• Identify cross-selling potentials within the existing portfolio and develop product-wide communication approaches for the targeted appeal to larger target customers.
• Plan and orchestrate go-to-market strategies, campaigns, and product launches, and implement key measures yourself (e.g., landing pages, emails, sales materials).
• Provide professional leadership for another person, give direction, and develop scalable structures.
• Work closely with product management, sales, marketing, and support, and support the sales team with targeted materials.
• Develop guidelines and frameworks for product marketing and enable subsidiaries to achieve consistent, effective communication.
• Analyze the market, competition, and performance of your measures, use data-based insights and AI tools, and continuously optimize campaigns and content.

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Requirements

• At least 7 years of experience in B2B marketing, with at least 3 years in product marketing in the SaaS environment.
• Initial leadership responsibility or willingness to take on team responsibility.
• Experience working in multi-product setups, platform models, or corporate groups and understanding of cross-product relationships and cross-selling logic.
• Ability to develop positioning, messaging, and value propositions confidently based on ICPs, target group analyses, and real customer needs.
• Extensive experience in the conception and implementation of go-to-market strategies (e.g., launches, feature releases, market entries) – both strategically and operationally.
• Strong hands-on skills and ability to implement marketing measures independently (e.g., campaigns, landing pages, sales materials).
• Confident and solution-oriented collaboration with product management, sales, marketing, and support, understanding their requirements.
• Practical experience in the use of AI in marketing (e.g., content creation, segmentation, automation, campaign optimization) and use it purposefully to scale your work.
• Structured, independent working style with a high affinity for digital tools, processes, and scalable marketing structures.
• Confident communication in German and English, both in collaboration with international stakeholders and in the creation of product content.

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We Offer

• Mobile work
• Full-time position
• Immediate start

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About the Company

We are a leading B2B SaaS company dedicated to providing innovative solutions across multiple products and companies. Join our Product Marketing team and help shape the future of our ecosystem.

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Contact

If you have any questions, please contact:

Olga Ostashokova

[email protected]

Please upload your application here:

• Your resume
• Your salary expectations
• Your earliest start date

We look forward to your application!