Senior Project Manager - Freelance

About the Position

Senior Project Manager - Freelance

Kansas City, Missouri, United States; Seattle, Washington, United States

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About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

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Responsibilities

• Lead and manage campaign launches, digital development projects, and content initiatives, collaborating closely with cross-functional teams (creative, developers, content strategists, SEO specialists, marketing). Own project roadmaps, budgets, and resource allocation.
• Focus on Technically dedicated CX/ CRM (Email, SMS, etc.) and Direct mail campaigns.
• Define project scope, objectives, and deliverables, breaking down complex projects into manageable tasks and sprints. Develop and manage detailed project plans and timelines.
• Proactively identify and mitigate potential roadblocks, ensuring projects stay on track, within budget, and meet quality standards. Implement project management best practices and optimize workflows.
• Facilitate communication and collaboration between stakeholders, providing regular updates, reporting on project status, and managing expectations. Lead project meetings and presentations.
• Oversee quality assurance throughout the website development and content creation process, establishing and enforcing quality standards and best practices.
• Develop and manage content calendars and workflows, ensuring timely publication of high-quality, SEO-optimized content. Establish and maintain content style guides and governance processes.
• Mentor and guide junior team members, providing support and fostering a collaborative team environment.

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Requirements

• Strategic thinker and problem-solver: Able to translate business goals into effective website and content strategies. Proactively identify and resolve challenges.
• Excellent communicator and collaborator: Clearly communicate technical and non-technical information to various stakeholders. Facilitate cross-functional collaboration and build consensus.
• Highly organized and detail-oriented: Maintain meticulous organization and attention to detail in all aspects of project management.
• Proactive and results-driven: Take initiative, anticipate needs, and drive projects to successful completion. Focus on delivering measurable results.
• Expert in project management methodologies and tools: Deep understanding of Agile and Waterfall methodologies. Expert-level proficiency in project management platforms (e.g., Asana, Trello, Monday.com) and content management systems (CMS).
• Technical understanding and web development lifecycle knowledge: Solid understanding of web design principles, development processes, content strategy best practices, and SEO.

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Experience

• 4-7+ years of experience in project management in an Advertising Agency: Demonstrated experience leading and managing complex website development projects, content creation workflows, and content migrations.
• Ability to start immediately: This is a long-term freelance role-possible Temp to Perm.
• Proven track record of successful omni-channel campaign launches and content initiatives: Provide examples of successfully completed projects, highlighting key achievements, results, and contributions.
• Deep understanding of CX & CRM development lifecycle, content strategy, and SEO: Demonstrate expertise in web design principles, development processes, content strategy best practices, information architecture, and SEO.
• Strong analytical skills: Ability to analyze website data, identify trends, and make data-driven recommendations to improve website performance and content engagement.
• Client management experience: Experience building and maintaining strong client relationships, presenting project updates, and managing client expectations.
• Agency experience: Experience working within an agency environment or a similar collaborative setting.

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We Offer

• Competitive salary: $65-$80 USD
• A hybrid work approach, with teams in the office an average of four days a week.
• A comprehensive benefits package.

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About the Company

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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