Senior SEO Manager, Denmark

About the Position

Lead Shine’s organic growth in Denmark - own SEO strategy, technical health, and conversion-focused content to make Shine the go-to Danish fintech for small businesses.

We usually respond within a week

About Shine

Shine is the financial copilot for entrepreneurs and small business owners.

Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

Part of something bigger

Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants.

Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe.

We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal and Belgium.

Your hiring experience matters

Just as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive.

If this sounds like somewhere you want to grow, we'd love to hear from you.

The Organic growth team at Shine

Our Organic Growth Team operates at the intersection of SEO, content and lead generation, driving high-impact, non-paid acquisition at scale. We're expanding aggressively across six European markets, tailoring our digital presence to local intent signals and regional search behaviours.

This is a team that thinks beyond rankings. We bridge global strategy with local execution, building a sustainable international growth engine, and we're just getting started with GEO.

Your role as a Senior SEO Manager

As our Senior SEO Manager, you will be the driving force behind Shine’s organic visibility in Denmark. You’ll sit at the crossroads of technical SEO, content strategy, and conversion, with a mission to future-proof our growth through GEO. Your goal is simple: ensure Shine remains the most visible and trusted answer for Danish businesses, whether on traditional search engines or the new AI-driven search landscape.

📍 This role is based in our Copenhagen office, with the flexibility to work remotely on occasional days.

What You'll Be Doing

SEO Strategy & Roadmap

• Define and lead the organic growth roadmap for the Danish market, focused on high-intent keywords and sustainable traffic growth.
• Take full ownership of Shine's Danish website, driving performance across both properties
• Identify and prioritise opportunities across technical, on-page and off-page levers.

GEO & AI Search

• Drive Shine's transition toward GEO, ensuring we remain a trusted answer in AI-driven search experiences.
• Stay ahead of LLM-influenced discovery patterns and adapt our content and entity strategy accordingly.
• Experiment and iterate fast as the search landscape evolves.

Conversion & Lead Generation

• Design and optimise lead magnets and landing pages that convert organic visitors into qualified leads.
• Collaborate with product and marketing to align SEO with the full acquisition funnel.
• Think beyond clicks, you understand how organic traffic translates into real business value.

Local Authority & Market Expertise

• Deepen Shine's regional footprint by leveraging Danish search trends, local intent signals and geo-specific insights.
• Outmanoeuvre competitors through sharp local positioning.

Technical SEO

• Audit and maintain site health, crawlability, Core Web Vitals, structured data, indexation and more.
• Partner with engineering to implement technical improvements at pace.

Growth Analytics

• Monitor organic performance, market share and competitive movements using your standard stack Search Console, Semrush, Oncrawl, Screaming Frog, Peec.ai.
• Turn data into decisions, run experiments, measure outcomes and iterate quickly.
• Report clearly on what's working, what isn't, and what's next.

What You Bring

Proven SEO track record

• Demonstrable experience scaling organic traffic in the Danish market, with a sharp understanding of local search nuances

B2B SaaS mindset

• Background in B2B SaaS (fintech or banking experience is a bonus) - you understand the acquisition funnel and speak the language of growth.

GEO-curious or GEO-ready

• You're already exploring or actively working with Generative Engine Optimization and understand how LLMs are reshaping discovery.

Data-driven decision maker

• You don't act on gut alone - you are fluent with data manipulation and interpretation.

Autonomous and collaborative

• You're comfortable owning your market independently while navigating cross-functional teams across marketing, product and engineering

Strong communicator

• You can translate complex SEO concepts for non-technical stakeholders and communicate clearly in both Danish (native) and English (fluent)

Resilient and adaptable

• You thrive in ambiguity, handle change well, and bring structure to fast-moving environments

Hands-on and curious

• Side projects, personal SEO experiments? We'd love to hear about them.

Equal Opportunity Employer

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, colour, racial or ethnic origin, religion, disability, etc. as per applicable law.

Our recruitment process

1️⃣ Initial call (30 min) with a Recruiting Partner

2️⃣ Interview with hiring manager (45-60 min)

3️⃣ Case study interview + personality and logic assessment feedback

Department

Revenue

Role

Growth

Locations

Copenhagen

Already working at Shine?

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Privacy Policy for Candidates

This personal data protection policy aims to inform you about the processing activities carried out by Shine when collecting your personal data on our recruitment website "careers.shine.fr" and, more generally, in the context of reviewing your application for roles offered by Shine. It is in accordance with the European regulations on personal data protection, particularly the Regulation of April 27, 2016 (GDPR), which came into effect on May 25, 2018, across the European Union.

In line with GDPR principles, we take all necessary measures to ensure that your personal data is:

• processed lawfully, fairly, and transparently;

• collected for specific, explicit, and legitimate purposes;

• relevant and limited to what is necessary for those purposes;

• stored only for the time required, in accordance with our data retention policies;

• handled in a way that ensures appropriate security and confidentiality, protecting it from loss, accidental destruction, alteration, or unauthorized access.

Who is this policy for?

This policy applies to candidates applying for job opportunities at Shine, whether directly via our recruitment site or through recruitment agencies, job boards, social networks (such as LinkedIn), or any other useful channels in the recruitment process.

What personal data do we collect and for what purposes?

Recruitment operations and matching

We collect data to process your application and suggest roles that may match your profile.

This data is either provided directly by you or shared with us by third parties (such as recruiters, job boards, or professional social networks). In such cases, Shine is not responsible for how those third parties handle your data, as you have a separate relationship with them.

We may update your profile using publicly available information from platforms like LinkedIn, via our data processor Hiresweet. Only relevant data is collected.

1) Application review

This includes contacting you about roles or future opportunities, arranging interviews, sending job alerts, managing legal or compliance obligations, and handling complaints or appeals.

We may collect:

• Your contact and identification information

• Any personal information included in your CV

• Professional and declarative data gathered during interviews or from relevant external sources

• Information from any trial immersion (if applicable and with your consent, especially if recorded)

• Publicly available professional profile data (e.g., LinkedIn)

2) Hiring process

When your application is successful, we collect the necessary data to prepare your employment contract, handle legal and administrative obligations (such as social declarations), and ensure Shine’s compliance obligations are met.

In some cases, this may involve screening against international sanctions lists.

We may collect sensitive data only if required by legal, regulatory, or compliance obligations, or if you provide it voluntarily.

If your application is successful, we may use the personal email address you provided during the recruitment process to:

• create your access account to Shine’s internal tools and automate certain onboarding steps, and

• contact you in case of account lockout or other access-related issues.

This use is strictly limited to onboarding and account management purposes. Your personal email address will be deleted upon termination of your employment or as soon as it is no longer required for these purposes.

How to ensure your personal data is accurate

You are responsible for ensuring that the data you share with us is accurate, complete, and up to date. Please inform us of any changes during our collaboration.

Legal basis for processing your data

Your personal data is processed based on pre-contractual or contractual steps.

Some recruitment-related processing is based on our legitimate interest or legal/regulatory obligations. In some rare cases, your consent may be required.

Are your data transferred outside the EU?

We may share your data with partners or processors located inside or outside the EU.

When such transfers occur, we implement appropriate safeguards to ensure your data is protected-such as adequacy decisions or standard contractual clauses.

Who can access your data?

Your data may be accessed only by authorized Shine employees and recruitment-related processors.

How long do we keep your data?

Unless you request otherwise, we retain your data for up to two (2) years from your last contact with Shine, so we can consider you for future roles that match your profile.

How to exercise your rights

Subject to legal conditions, you may exercise your rights of access, rectification, deletion, objection, limitation, or data portability.

To access or delete your data, you can use [this link].

For any other requests, contact us at [email protected].

You also have the right to lodge a complaint with a supervisory authority.

This policy may change over time, so we invite you to check our recruitment site regularly for updates.