Senior Social Marketing Associate

About the Position

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

As a Senior Social Marketing Associate, you'll play a key role in shaping how fans connect with our brand across major social platforms. In this role, you'll create timely, compelling content that reflects cultural moments, drives conversation, and supports our broader brand and business strategy. You'll bring a sharp, creative approach to storytelling by designing compelling visual content, developing platform-first creative, building community, and turning real-time moments into meaningful engagement.

Responsibilities

• Concept, design, publish, and track engaging content across platforms like Instagram, TikTok, X (Twitter), Discord, etc. ensuring it aligns with our goals and audience.
• Create original, platform-first content including graphics, short-form video, clips, carousels, and interactive experiences that bring sports, entertainment, and internet culture to life.
• Use trend insights, audience sentiment, and cultural cues to inform content strategy, join the conversation, and deepen brand connection.
• Write sharp, on-brand copy that captures attention, sparks engagement, and reflects the tone of sports, entertainment, and internet culture.
• Partner with internal teams to align on campaigns and creative direction, while using performance insights to optimize and evolve content.
• Turn real-time sports moments, breaking news, trends, and audience conversations into timely, visually compelling content.

Requirements

• At least 2 years of experience creating and managing social content and community engagement, ideally within sports, entertainment, or a fast-paced digital environment.
• Strong hands-on experience creating social content using graphic design and video editing tools (e.g., Adobe Creative Suite, Premiere Pro, Photoshop, After Effects, Canva, CapCut, or similar).
• A strong understanding of social platform best practices, audience behavior, and what drives engagement in real time.
• Excellent writing skills and a strong understanding of voice, storytelling, and cultural trends.
• Willingness to be available on nights or weekends to create and publish real-time content during peak moments.

We Offer

• Competitive salary: The US base salary range for this full-time position is 66,900.00 USD - 83,600.00 USD, plus bonus, equity, and benefits as applicable.
• Health Benefits: Comprehensive health benefits, including various medical plans, dental, and vision.
• Wellbeing Program: Free access to programs such as free therapy sessions with Lyra Mental Health Solution, Lyra Employee Assistance Program, the Calm App, Virtual Yoga Classes, and many more.
• Parental Leave & Support: 14 weeks of 100% paid parental leave to all global team members and workplace lactation support.
• Family Planning: Benefits that support family planning, including adoption, surrogacy, fertility treatments, and more.
• Flexible PTO: Flexible Paid Time Off if you work in the United States.
• Pet Insurance: Help save on vet expenses for accidents, illnesses, and more through our pet insurance benefit.
• Gym Reimbursement: Reimbursement for part of your gym membership once you enroll in a health insurance plan.
• Financial Planning: From 401(k) matching to programs such as Origin Financial, we’ll set you up for future healthy financial habits and goals.
• Commuter Benefits: Help lower costs on your daily commute.
• Tuition Reimbursement: Expand your knowledge and continue learning within your career through our Tuition Reimbursement Program.

About the Company

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

DraftKings is proud to be an equal-opportunity employer. We do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Ready to Own What's Next?

We know finding a new job can be intimidating. Don't let imposter syndrome stop you from applying! Even if you don't think you tick off every box in this job description, we'd still love for you to apply or join our Talent Community.