Senior Social Media Manager (m/w/d)

About the Position

FlixTrain is the challenger brand in German long-distance travel: green, bold, and different from the market leader. On social media, we want to showcase exactly that, not as channels that "also participate," but as a distinct stage where our brand becomes tangible for digital-first audiences.

We are looking for a Senior Social Media Manager (m/w/d) to rethink organic social media at FlixTrain. Some channels are already running, but without their own identity. That's where you come in: You will turn passive channels into a distinct FlixTrain presence. You will have a starting point with reach, but complete freedom in building strategy, structure, processes, and partner setup. You will decide where we play and where we don't, translate the FlixTrain brand appropriately for each platform, and make the impact measurable. The role is part of the Brand Team and is intentionally designed as a self-managed setup role: You will be the in-house mind and pacesetter, managing production through agencies, creators, and the internal creative team.

A crucial attitude is: Closeness to the zeitgeist, without chasing every trend. We want reach with substance: Content that fits the brand, not just content mass.

Responsibilities

Strategie & Where-to-play

• Develop the organic social media strategy for FlixTrain: clear goals, target audiences, and communication pillars derived from the overarching brand strategy, not in isolation.
• Make the where-to-play decision: Review existing channels, decide which ones to focus on and which ones to leave out, and identify where FlixTrain should be present additionally.
• Define the interplay between "Big Moment" ideas (large, high-reach moments that create cultural relevance) and ongoing community content (continuous, closer to the existing community).

Markenübersetzung & Content

• Translate the FlixTrain brand platform-natively – not as an adapted campaign cutdown, but as independent, channel-typical formats that feel organic rather than "branded".
• Ensure that content fits the zeitgeist AND the brand: Combine entertainment and culture trends with genuine brand fit – no trend-hopping, no "AI-slop", no content for content's sake.
• Manage community, keep the brand present in dialogue, and maintain a composed tone even on critical issues – with the sense of when a case belongs to PR.

Partner- & Produktions-Setup

• Build and manage the right partner setup. Additionally, manage the budget independently and decide which content should be reinforced.

Measurement & Wirkung

• Make the impact of organic social measurable with the right KPIs for each goal and measure, from big-moment content to ongoing content, and establish a thoughtful reporting from which you derive targeted learnings for the next planning round.

Stakeholder & Schnittstellen

• Work closely with the Brand Team, the FlixBus Social Media Team, and the Creative Team, ensuring strategic consistency between organic, paid, and campaign.
• Be a sparring partner for internal stakeholders and external partners, representing social confidently to management and departments.

Requirements

• At least 5 years of experience in organic social or content marketing – ideally with experience on both corporate and agency sides.
• You are a generalist: You think strategically (where-to-play, KPIs, positioning) and remain hands-on in editorial planning, briefing, and management.
• You have built or significantly shaped social structures or channels, not just managed them – you bring ownership and a setup mentality.
• You are close to the zeitgeist and can read entertainment/culture trends – but with the judgment to measure them against brand fit and say no when necessary.
• You manage agencies, creators, and freelancers confidently, keeping budget, timings, and quality in check.
• You naturally use KPIs, social listening, and insights as the basis for decisions – and recognize the difference between reach and impact.
• You communicate confidently in German and English (at least C1 level).

With us, the big picture matters – even if you don't meet all requirements 100%, but still believe you can make a difference here, we look forward to your application.

We Offer

• Travel Benefits: 12 free Flix vouchers + 12 discount vouchers for friends & family.
• Work from Anywhere: Up to 60 days per year from a different location, depending on the role.
• Hybrid Work Model: Office culture with flexibility to balance work and life.
• Health & Wellness Offers: Access to confidential individual counseling, courses, and stress management measures – for you and up to four family members.
• Learning & Development: Language courses, training, and expert sessions to expand your skills.
• Mentoring Program: Connect with experienced colleagues to gain insights and accelerate your career.

About the Company

At Flix, we focus on making travel simple, safe, and affordable – both for our passengers and our employees. We are moving fast, and there is plenty of room to make a difference. We are growing and evolving every day, seeking people who are ready to contribute and shape the way we work.

If you are looking for a job where you can grow and make an impact, then you are in the right place at FlixTrain. Here, you can become part of a team where your contribution matters, and you can shape your journey!

Apply Now

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