Senior Social Media Manager (m/w/d)

About the Position

Senior Social Media Manager (m/w/d)

• Location: Glatten, DE
• Company: J. Schmalz GmbH

We are seeking a Senior Social Media Manager to develop and implement a cross-channel social media strategy for Schmalz Group.

Jetzt bewerben

Responsibilities

• Develop and implement the cross-channel social media strategy for the Schmalz Group.
• Plan, design, and publish organic posts for LinkedIn, Instagram, Facebook, and video content on YouTube.
• Coordinate, create, and manage organic and paid social campaigns throughout the entire marketing funnel.
• Build strategic collaborations with influencers and industry stakeholders to enhance brand reach and credibility.
• Actively moderate discussions, build an engaged community, and manage brand reputation across all channels.
• Increase the visibility of the Schmalz brand and actively shape its external representation.
• Coordinate social media budgets, manage external agencies, track relevant KPIs, and continuously optimize ROI and performance.
• Take on additional strategic and conceptual tasks in the marketing and communications sector.

Requirements

• Completed studies in media, communication, marketing, or a related field.
• Several years of experience in social media management, ideally in an international B2B environment.
• Excellent editorial skills in managing organic topics, with a strong sense of language, storytelling, and target-group communication on platforms such as LinkedIn, Instagram, and YouTube.
• Understanding of paid social mechanics and the ability to data-drivenly deploy, optimize, and interpret the performance of campaigns.
• Proficiency in using social media management, analytics, and campaign tools (e.g., Brandwatch, LinkedIn Campaign Manager, Google Analytics/GA4) and deriving relevant insights for your social media strategy.
• Good knowledge of image and video editing (e.g., Canva, Adobe Creative Suite).
• Fluent in German and English (C1 level) and occasional willingness to travel for meetings, workshops, trade shows, or content production.
• Proactive, holistic thinking, and ability to work independently and with international partners.

Nice to Have

• Experience in influencer marketing.
• Skills in community management.
• Expertise in brand reputation management.
• Graphic design skills.

We Offer

• Life+ Benefits Package:
  • Annual success bonus based on company profit.
  • Lifelong learning opportunities through the Schmalz Academy.
  • Flexible working hours tailored to individual needs.
  • Company events to strengthen team cohesion.
  • Flexible work location (remote work up to 40% possible).
  • Option to finance up to two bicycles or e-bikes.
  • Additional benefits and offers available at WWW.SCHMALZ.COM/LIFEPLUS.

About the Company

Sind Sie ein Beweger? Beweger ziehen leidenschaftlich an einem Strang – mit Innovationsgeist und Kreativität entwickeln sie schon heute die Produkte von morgen. Beweger haben Schmalz zum Marktführer in der Automatisierung mit Vakuum sowie für ergonomische Handhabungssysteme gemacht. Sind Sie ein Beweger? Dann passen Sie perfekt zu einem dynamisch wachsenden Familienunternehmen: zu Schmalz.

Contact

For any questions, please contact:

Violetta Mir | Personalreferentin

+49 7443 2403-7081

[email protected]

Jetzt bewerben