Senior Staff Product Marketing Specialist

About the Position

Senior Staff Product Marketing Specialist

Renesas JP is seeking a Senior Staff Product Marketing Specialist to join our team in Lowell, Massachusetts. This role is fully remote and requires the candidate to be based in the Boston area. In this position, you will drive channel engagements for our industrial solutions, focusing on channel meetings, mass market customers, and driving application-level business opportunities through early customer engagement. Your focus will be on the industrial market, including applications in Building and Industrial Automation.

Responsibilities

• Channel Engagement Planning

  • Collaborate with Product Groups and Solutions Team to plan release schedules.
  • Develop marketing plans around release schedules.
  • Work with Sales to create engagement plans.

• Customer Engagement & Opportunity Development

  • Present at distributor offices.
  • Conduct workshops with distributors and customers on new solutions and NPI’s.
  • Support the team in building relationships with key accounts and ecosystem partners.
  • Identify solution-level and product-level opportunities and differentiation across key industrial segments.

• Solution Enablement & Evangelism

  • Direct the promotion and positioning of application-focused solutions.
  • Champion cross-business solution initiatives at a strategic level.

• Cross-Functional Collaboration

  • Facilitate collaboration between the BD team, field sales, FAEs, marketing, and business units.
  • Represent the regional voice in corporate planning and solution development.
  • Provide market intelligence back to business units.

Requirements

• Education: Bachelor’s degree in Engineering, Business, or a related field.
• Experience: 8+ years of experience in business development, marketing, or technical sales.
• Skills:
  • Deep understanding of the Industrial market, with experience in Building Automation, Industrial Automation, or Energy sectors.
  • Proven ability to follow up on leads and develop relationships in the field.
  • Strong strategic thinking, analytical, and communication skills.
  • Ability to work effectively in a matrixed, cross-functional environment.

We Offer

• Compensation: Expected annual pay range of $150K - $190K.
• Benefits:
  • Full range of elective benefits including medical, dental, vision, and more.
  • Company-paid life insurance, AD&D, LTD, short-term medical benefits, paid sick time, paid holidays, and accrued paid vacation.

About the Company

Renesas is an embedded semiconductor solution provider driven by its purpose ‘To Make Our Lives Easier’. With a diverse team of over 22,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable, power-efficient solutions today that help people and communities thrive tomorrow.

At Renesas, you can:

• Launch and advance your career in technical and business roles across four Product Groups and various corporate functions.
• Make a real impact by developing innovative products and solutions to meet our global customers' evolving needs.
• Maximize your performance and wellbeing in our flexible and inclusive work environment.

Renesas Electronics is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination.

Join Renesas. Shape Your Future with Us.