Senior Staff Product Marketing Specialist

About the Position

Senior Staff Product Marketing Specialist

Channel Marketing – Industrial Solutions is responsible for driving Channel engagements for our Solutions and New Product releases. In this position, you will focus on Channel meetings, Mass Market customers, and driving application-level business opportunities through early customer engagement. Focus will be on the Industrial market, including applications in Building and Industrial Automation. This can include door locks, building security, HVAC, and other technologies enabling next-generation technologies. The role will be the regional lead for ensuring our local distributor partners have a share of mind of our NPIs and Solutions. You will work with Sales, Product Group partners, and the Solutions Team to formulate a plan for engagement with all local Distributor Partners.

Responsibilities

• Channel Engagement Planning

  • Work with Product Groups and the Solutions Team to plan the release schedule
  • Building a marketing plan around the release schedule
  • Work with Sales on Engagement Plan

• Customer Engagement & Opportunity Development

  • Present at Distributor offices
  • Hold Workshops with Distributors and Customers on new Solutions and NPI’s
  • Support team in building relationships with key accounts and ecosystem partners (internal and external)
  • Guide the identification of solution-level and product-level opportunities and differentiation across key industrial segments

• Solution Enablement & Evangelism

  • Direct the promotion and positioning of relevant application-focused solutions.
  • Champion cross-business solution initiatives at a strategic level.

• Cross-Functional Collaboration

  • Facilitate collaboration between the BD team, field sales, FAEs, marketing, and business units.
  • Represent the regional voice in corporate planning and solution development.
  • Feed market intelligence back into business units.

Requirements

• 8+ years of experience in business development, marketing, or technical sales
• This is a remote role based in the San Jose area; candidates must be locally based to be considered
• Deep understanding of the Industrial market, with experience in Building Automation, Industrial Automation, or Energy sectors
• Proven ability to follow up on leads and develop relationships in the field
• Strong strategic thinking, analytical, and communication skills
• Ability to work effectively in a matrixed, cross-functional environment

Education

• Bachelor's Degree in Engineering, Business, or a related field

We Offer

• Competitive salary range: $174,000 - $215,000 annually
• Bonus opportunities
• Flexible and inclusive work environment
• Opportunities to explore hardware and software capabilities
• Employee Resource Groups and remote work options

About the Company

Renesas is an embedded semiconductor solution provider driven by its Purpose 'To Make Our Lives Easier.' As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power.

With a diverse team of over 22,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable, power-efficient solutions today that help people and communities thrive tomorrow, ‘To Make Our Lives Easier.’

At Renesas, you can:

• Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.
• Make a real impact by developing innovative products and solutions to meet our global customers' evolving needs and help make people’s lives easier, safe, and secure.
• Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups, will help you excel from the first day.

Are you ready to own your success and make your mark? Join Renesas. Shape Your Future with Us.

Renesas Electronics is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state, or local law. For more information, please read our Diversity & Inclusion Statement.

Renesas Electronics deals with dual-use technology that is subject to U.S. export controls regulations. Under these regulations, it may be necessary for Renesas to obtain a U.S. government export license prior to the release of technology to certain persons. The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas.