Senior Strategist

About the Position

Senior Strategist

Detroit, Michigan, United States

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About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

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Responsibilities

As a Senior Experience Strategist, you will be a key contributor to a human-centered approach that translates human empathy and an understanding of the world into meaningful and impactful experiences. Working as an integral part of the brand strategy and experience (BX) teams, you will be a primary driver of research (primary and secondary) and synthesizing into actionable insights. You will play a critical role as a core team member, contributing across all phases of a BX project, leading defined workstreams, and contributing to team problem-solving and communication responsibilities.

• Independently execute environmental and trend analyses, and translate into insights
• Plan, execute, and synthesize various types of research
• Dive deeply into data and user analytics to understand behaviors and results, and develop actionable recommendations
• Understand and consider the interconnectedness of human needs, business strategy, and competitive landscape to determine unique value propositions and business-critical must-wins
• Drive prioritization efforts to identify highest-value opportunities
• Help craft measurement plans to understand the impact of solutions and drive optimization over time
• Participate in and facilitate workshops with clients to help push strategic discussions and alignment
• Partner with brand strategy leads, BX teammates, and account leadership to deliver on all client needs
• Contribute to the VML experience strategy and BX thought leadership and IP

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Requirements

• Strong problem-solving and troubleshooting skills; superior critical thinking skills
• An innovator and visionary with a creative imagination and a way of working that inspires creativity
• A demonstrated passion, familiarity, and curiosity with design thinking methodology
• A demonstrated passion for creating solutions that deliver and capture value for an organization, its customers, and its employees
• Ability to communicate effectively, aggregating information into an intuitive, easy-to-understand flow (both orally and written)

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Skills

• Core Skills:

  • Strategic Planning
  • Research
  • Data Analysis
  • Communication

• Secondary Skills:

  • Design Thinking
  • Problem Solving
  • Critical Thinking

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We Offer

• Base Salary Range: $60,000-$140,000 USD
• Competitive Benefits Package
• Hybrid Work Approach: Teams in the office an average of four days a week
• Equal Opportunity Employer: We consider applicants for all positions without discrimination or regard to characteristics.

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About the Company

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.