Senior Strategy Consultant

About the Position

Senior Strategy Consultant

Copenhagen, Capital Region, Denmark

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About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

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Responsibilities

Would you like to contribute to high-impact growth strategies for our global top-tier clients, helping to drive significant transformation and unlock new levels of value? Are you a highly motivated, business-savvy professional ready to leverage your strategy consulting experience to tackle complex challenges at the intersection of growth strategy, customer experience, technology, and operations? Then you might be just the Senior Strategy Consultant we’re looking for!

We specialize in helping brands to formulate and activate consumer-centric strategies that generate growth.

Your day will involve:

• Supporting and facilitating strategic work sessions with client stakeholders, guiding decision-making processes around business growth, brand and CX strategy, and operational readiness.
• Driving the development of robust business cases, strategic recommendations, and actionable roadmaps to address client objectives and market realities.
• Orchestrating qualitative and quantitative research, market analysis, and competitor benchmarking, translating data and insights into tangible strategic recommendations.
• Conducting current-state assessments of client capabilities, identifying operational gaps and strategic opportunities for improvement.
• Owning the delivery of strategic frameworks and solutions, from initial research and analysis to implementation planning, ensuring high-quality deliverables.
• Cultivating strong daily working relationships with client counterparts, acting as a reliable advisor and trusted partner on key project workstreams.
• Supporting the development of new business opportunities and client proposals, contributing to our firm's growth.
• Collaborating closely with cross-functional project teams to ensure the seamless integration of strategy with technology, creative, and data execution.

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Requirements

To excel in this role, you should have:

• A relevant master's degree; preferably within Business, Economics, Marketing, or a related quantitative field.
• 3+ years of progressive strategy or management consulting experience from a management consulting firm, Big 4 environment, or an in-house corporate strategy team.
• Experience in marketing strategy, brand strategy, or digital transformation is a strong plus, though a broad strategy consulting background is highly valued.
• Demonstrated ability to lead complex workstreams independently, taking full ownership of deliverables and project deadlines.
• Exceptional executive-level writing, presentation, and interpersonal communication skills, with a proven ability to structure and present complex ideas clearly.
• High proficiency in advanced analytical tools, Excel, and PowerPoint for executive communication, particularly for presenting strategic insights and financial business cases.
• Superior analytical and complex problem-solving abilities, capable of dissecting business challenges and formulating innovative solutions.
• A willingness to travel internationally as required to meet client and project demands.

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Nice to Have

• Executive-level communication
• Proficiency in analytical tools
• Project management experience

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We Offer

• Opportunity to work in a dynamic and international environment.
• Collaboration with cross-functional experts and professionals from our technology, data science, creative, and client teams across our global offices.
• A hybrid work approach, with teams in the office an average of four days a week.
• Professional growth opportunities and support.

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About the Company

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation, and CRM. With the brain of a consultancy, the heart of an agency, and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

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WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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