Senior Technical SEO Specialist

About the Position

VML Amsterdam is seeking a Senior Technical SEO Specialist to join our team and tackle complex technical SEO challenges for large-scale, international websites.

About the Role

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Our team in Amsterdam is the central hub for SEO and GEO expertise across the WPP network. We work with major national and international organizations on complex challenges across search, websites, digital platforms, and AI-driven discovery.

We are looking for someone who approaches SEO from a technical perspective. You will be responsible for the technical quality and scalability of our SEO solutions, working on complex websites and digital ecosystems where standard SEO checklists are simply not enough.

Responsibilities

• Conducting advanced technical SEO audits for large and complex websites, platforms, and international domain structures.
• Analyzing crawling, indexing, and rendering to identify the root causes of technical SEO and indexation issues.
• Working with modern JavaScript frameworks and rendering architectures, including SSR, CSR, SSG, and hybrid rendering.
• Analyzing HTML, JavaScript, HTTP requests, response headers, status codes, redirects, canonicalization, and robots directives.
• Investigating and optimizing crawl architecture, internal linking, and information architecture for websites with hundreds of thousands or millions of URLs.
• Advising on complex technical challenges involving migrations, replatforming, URL structures, faceted navigation, pagination, internationalization, and hreflang.
• Performing log file analysis to understand how Googlebot and other crawlers interact with websites and to improve crawl efficiency.
• Developing scripts, tooling, and automation that make recurring analyses faster, more reliable, and more scalable.
• Reviewing technical solutions, specifications, and implementations from an SEO perspective before they go live.
• Working closely with developers and engineering teams to translate SEO recommendations into clear technical requirements and tickets.

Requirements

• 10+ years of experience in Technical SEO, with a strong track record of solving complex technical SEO challenges for large-scale, international, and/or enterprise websites.
• Deep technical knowledge of how modern websites are built, crawled, rendered, and indexed, including strong expertise in HTML, JavaScript, HTTP, web architecture, and rendering technologies.
• Strong experience working with large and complex website architectures, including crawling and indexation, faceted navigation, internationalization, migrations, internal linking, and crawl budget optimization.
• Experience with Python and/or JavaScript for scripting and automation is highly desirable, as is experience with SQL, BigQuery, or comparable data environments.
• A proven ability to turn complex technical findings into clear, actionable recommendations for developers, product teams, architects, and senior stakeholders.
• Experience developing scalable frameworks, tooling, templates, or automations that can be applied across multiple clients or projects.
• An eager and proactive mindset, with a strong interest in exploring how AI, automation, emerging search technologies, and GEO can improve both our work and our clients' performance.
• Fluent in English. Dutch is highly desirable.

We Offer

• A gross annual salary range of 80,000€ - 95,000€, based on experience level.
• Hybrid working flexibility.
• Access to learning platforms.
• Wellbeing initiatives including mental health support programs and wellness activities.
• Employee discounts and access to WPP/VML global benefits ecosystem.
• Participation in team events, agency gatherings, and cross-discipline workshops.
• At WPP ES, we believe in investing in people who build long-term value for our clients and their customers. Your growth is part of our growth.

About the Company

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.