About the Position

We are seeking a Senior Tracking Specialist to ensure accurate web and server-side tracking across our D2C brand portfolio.

Responsibilities

Own and maintain the end-to-end tracking infrastructure across all brands, including GTM, dataLayer architecture, server-side tracking, and conversion APIs.
Define, document, and enforce tracking standards, event naming conventions, deduplication logic, QA processes, and implementation best practices.
Manage and optimize tracking integrations for advertising platforms (Meta, Google, TikTok, and future partners), including pixel deployment, event mapping, Enhanced Conversions, CAPI, and other server-to-server integrations.
Monitor tracking health and data quality, proactively identifying and resolving implementation issues, attribution gaps, platform discrepancies, and tracking failures.
Lead technical onboarding of new marketing platforms, ensuring accurate conversion tracking, validation, and attribution from launch.
Partner with media buying and analytics teams to ensure reliable conversion measurement and alignment between advertising platforms and internal reporting systems.
Conduct regular tracking audits across brands, prioritize findings by severity, and drive remediation efforts.
Maintain comprehensive documentation, implementation runbooks, and knowledge bases to ensure operational continuity and team self-sufficiency.

Requirements

2+ years in a dedicated tracking/measurement/martech role
Deep hands-on experience with GTM containers
Strong working knowledge of Meta Pixel + Conversions API, Google Ads conversion tracking
Solid understanding of event deduplication (event ID matching, browser vs. server dedup logic)
Experience onboarding and validating tracking for new ad platforms end-to-end
Able to read and write JavaScript for custom tag/trigger logic; comfortable in browser DevTools and network inspection
Experience with a CDP or server-side tag management platform (Stape, Elevar, Tealium, Segment)
SQL or BigQuery for cross-referencing platform data against warehouse data
Prior work in a D2C or e-commerce environment with high transaction volume

Salary

Gross salary range is 4000-5500 EUR/month.

Location

We have plenty of amazing workspaces you can choose from: our awesome headquarters in Vilnius, and super cool hubs in Klaipėda, and Riga!

For Vilnius: 4 days onsite, 1 flexible day remote. Meanwhile, in Kaunas remote is available depending on the role.

Speaking of perks:

Own your wellness

Stay sharp and well in your own way – health insurance (after probation), on-site physiotherapist, office gym, and fitness classes keep you moving. Plus 7 extra days off, 3 for weddings, hybrid work, and the freedom to work 2 months from anywhere in the world.

Boost your daily life

Every breakthrough needs a spark and our daily setup reflects that. Pet-friendly office, fresh breakfasts, hot lunches, drawers and fridges stocked with snacks and food – for a quick bite or even a team-cooked meal together. Rooftop and cellar events keep things lively, while 10 social clubs give space to dive into passions and try new things. Add a public transport card for Vilnius and Perks.lt perks for smoother days.

Shape your growth path

Builders never stop learning. Coaching, mentorship, training, conferences, online courses, subscriptions, books – you’ve got a €1100 yearly budget to fuel personal or team growth. You pick the path – we’ll back you all the way.

Drive global impact

This is where ambition scales. Build impact across 30+ brands worldwide. Launch bold projects. Even step in as a co-founder – we reward those who push further. And if you bring in more great people, you get €1500 for every successful referral.

Additional conditions apply based on your residence location.

Ready to apply?

Jump to the application form and start your journey with us.

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Senior Tracking Specialist

Job description