Senior UI Designer- Freelance

About the Position

Senior UI Designer- Freelance

Kansas City, Missouri, United States

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

We are seeking a Freelance Senior UI Designer to lead visual design direction and execution across digital programs and platforms. The ideal candidate brings strong UI craft, CRM experience, healthcare/pharmaceutical client experience, and T-shaped design talent with expertise across both UX and UI.

This freelance role combines hands-on design leadership, design-system thinking, modular asset creation, and the strategic use of AI to improve design quality, consistency, and efficiency.

Responsibilities

• Define, evolve, and scale design systems across products and platforms.
• Establish visual direction and ensure consistency across digital experiences.
• Design intuitive, polished interfaces for CRM and other digital platforms.
• Build and maintain modular asset libraries that support scalable, efficient production.
• Translate brand and business requirements into compelling UI experiences.
• Partner with UX, strategy, technology, and cross-functional teams to deliver cohesive experiences.
• Apply T-shaped design skills, contributing across both UX and UI when needed.
• Integrate AI tools and workflows to accelerate exploration, production, and quality.
• Represent and advocate for strong visual craft across teams and client engagements.
• Apply experience working with healthcare and pharmaceutical clients, including the ability to navigate regulated environments and complex stakeholder needs.

Requirements

• Senior-level experience in UI/product/digital design, preferably in an advertising agency or marketing environment.
• Proven CRM experience.
• Experience creating and managing modular design and asset libraries.
• Demonstrated experience working with healthcare and/or pharmaceutical clients.
• Strong portfolio showcasing exceptional UI, visual design, and design-system work.
• T-shaped skill set: deep expertise in UI with strong working knowledge of UX, interaction design, and user-centered design principles.
• Experience defining visual direction and maintaining design consistency across multiple platforms.
• Strong understanding of responsive design, accessibility, and modern digital design patterns.
• Experience using AI tools to enhance design exploration, iteration, and production.
• Excellent communication, collaboration, and presentation skills.
• Ability to work independently as a freelancer while managing priorities, timelines, and deliverables.

We Offer

• Competitive salary: $70-$90 USD
• A competitive benefits package
• Hybrid work approach: teams in the office an average of four days a week
• Opportunities for professional growth and development

About the Company

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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