Senior User Acquisition Manager (R&D)
Tech Stack
Job Description, Responsibilities & Requirements
About the Position
appflame – A leading Ukrainian product IT company that creates world-class products like Hily, Taimi, AdConnect, Mailkeeper, and more. We are looking for a Senior User Acquisition Manager (R&D) to join our team and drive growth and optimize acquisition strategies.
Responsibilities
- Own the end-to-end acquisition flow for R&D webfunnel projects
- Launch, optimize, and scale paid campaigns with a strong focus on META as the core acquisition channel
- Build and improve a structured testing engine across META campaigns, creatives, audiences, bids, placements, landing pages, and funnel steps
- Work closely with creatives to improve angles, hooks, and testing priorities for user acquisition
- Analyze performance data, identify bottlenecks, and make clear keep / iterate / scale decisions
- Manage budgets and traffic distribution across tests and scaling campaigns
- Turn data into practical actions that improve acquisition efficiency and funnel performance
- Research competitors, trends, and market patterns to generate new test ideas
- Help validate promising new funnel concepts and growth opportunities through fast execution and structured testing
Requirements
- 3+ years of hands-on experience in User Acquisition / Performance Marketing
- Strong hands-on proficiency with META Ads - from campaign setup and daily optimization to testing, scaling, and performance analysis
- Experience working with web funnels, subscription products, or other direct-response acquisition models
- Strong understanding of performance marketing and funnel metrics - CPA, CPP, ROAS, LTV, payback, CVR, CTR
- Ability to build and manage a structured testing process across creatives, audiences, bids, placements, landing pages, and funnel steps
- Strong analytical skills and confidence in making data-based decisions
- Experience working closely with creative teams to improve ad performance, angles, and testing priorities
- Structured, proactive, and ownership-driven approach to work
- Ability to adapt quickly in a fast-moving R&D environment with constant testing and changing priorities
- English level: Upper-Intermediate or higher
Nice to Have
- Experience with other paid acquisition channels besides META, such as Google, TikTok, etc.
- Experience with landing page / funnel optimization, not only media buying
- Experience launching campaigns for new products, geos, or audiences from scratch
- Practical use of AI tools for analysis, reporting, research, or workflow automation
- Experience in Dating, Social Discovery, LGBTQ+, or other emotionally driven consumer niches
We Offer
- Involvement in the development of Ukrainian products that compete with the world's best market players
- The opportunity to implement your ideas rather than being a cog in the system
- Meaningful and useful products created to serve a specific purpose rather than make money for shareholders
- Be around like-minded people who work on results
- Work with the global market and a huge audience
- Direct contact with Snapchat, Meta, Google, Apple, and access to their best practices
- Well-established processes and great opportunities for growth within the company
- Transparent evaluation of work based on personal performance indicators
- Great benefits package and fair compensation
About the Company
appflame is a Ukrainian product IT company with offices in Kyiv, London, Limassol, and a coworking in Warsaw. We have been in the industry for 7 years, with over 500 employees. In 2025, appflame was ranked 5th among the 50 best employers in Ukraine according to Forbes and won in the "Place for Growth" category. Our apps Hily and Taimi are among the Top 5 dating apps in the U.S. with over 70 million users, while AdConnect and Mailkeeper specialize in developing and scaling our own B2B and B2C solutions.
Our mission: Flame up the world with Ukrainian products.
Our goals:
- Reach the top 5 list of product companies in the world
- Become a unicorn
- Turn Ukraine into a country where unicorns are born and thrive
We are looking for daring, brave, and “crazy” people. Fans of creating real products and who dream about launching and developing cool startups. You have ambitions, we have comfortable conditions for their fulfillment.
Join us.
We are against all types of discrimination, bullying, and stereotypes. We provide equal employment opportunities regardless of race, skin color, religion, gender, sexual orientation, gender identity, age, marital status, health status, or any other characteristics.
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